Christ­mas slow down fort­night

Buckinghamshire Advertiser - - WWW.GETSBUCKS.CO.UK -

THE rise in on-line and mo­bile tech­nol­ogy in re­cent years has had a sig­nif­i­cant im­pact on the way in which peo­ple search for their new home.

Whilst, his­tor­i­cally, sales ac­tiv­ity would slow down in the pe­riod lead­ing up to Christ­mas, the re­al­ity to­day is that it is only the two weeks im­me­di­ately pre­ced­ing Christ­mas in which a slow down is seen.

Those who are se­ri­ous about buy­ing do not re­lin­quish their search over the hol­i­day pe­riod, il­lus­trat­ing that per­sonal cir­cum­stances and not sea­sonal cy­cles re­main the prime mo­ti­va­tion be­hind in­di­vid­u­als mov­ing home.

Fur­ther­more, most prop­erty por­tals re­port that ac­tiv­ity goes up over the Christ­mas sea­son as prospec­tive pur­chasers take ad­van­tage of a few days away from work to con­duct prop­erty searches.

As a re­sult, there has never been a more im­por­tant time to main­tain an on-line mar­ket­ing pres­ence.

This is par­tic­u­larly rel­e­vant at this time as the price gap be­tween London and the rest of the UK is at an his­toric high, tempt­ing in­di­vid­u­als to get more for their money by mov­ing out of the cap­i­tal.

In our mar­ket, 35 per cent of sales to date this year have been to buy­ers from London, com­pared with 28 per cent through­out 2013.

As is al­ways the case, pur­chasers want to max­imise value for money and, for those who are se­ri­ous about sell­ing and price their prop­er­ties in line with cur­rent mar­ket con­di­tions, there are trans­ac­tions be­ing done.

We are con­fi­dent this will con­tinue right up to Christ­mas and into the New Year.

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