Christmas slow down fortnight
THE rise in on-line and mobile technology in recent years has had a significant impact on the way in which people search for their new home.
Whilst, historically, sales activity would slow down in the period leading up to Christmas, the reality today is that it is only the two weeks immediately preceding Christmas in which a slow down is seen.
Those who are serious about buying do not relinquish their search over the holiday period, illustrating that personal circumstances and not seasonal cycles remain the prime motivation behind individuals moving home.
Furthermore, most property portals report that activity goes up over the Christmas season as prospective purchasers take advantage of a few days away from work to conduct property searches.
As a result, there has never been a more important time to maintain an on-line marketing presence.
This is particularly relevant at this time as the price gap between London and the rest of the UK is at an historic high, tempting individuals to get more for their money by moving out of the capital.
In our market, 35 per cent of sales to date this year have been to buyers from London, compared with 28 per cent throughout 2013.
As is always the case, purchasers want to maximise value for money and, for those who are serious about selling and price their properties in line with current market conditions, there are transactions being done.
We are confident this will continue right up to Christmas and into the New Year.