2014 an over­all pos­i­tive year

Buckinghamshire Advertiser - - BUCKS ADVERTISER -

2014 has been in­ter­est­ing for the let­tings mar­ket in and around the Home Coun­ties – chal­leng­ing in part but over­all pos­i­tive, ac­cord­ing to Sav­ills.

Tanya Blake, head of Sav­ills Home Coun­ties Let­tings, says: “It has been a mar­ket of two halves for let­tings through­out the Home Coun­ties dur­ing the course of this year. Due to in­creas­ing af­ford­abil­ity con­straints, we have seen a marked in­crease in de­mand from young pro­fes­sion­als and young fam­i­lies which has re­ally fu­elled the mar­ket sub £4,000 per month and es­pe­cially in town cen­tre lo­ca­tions, close to shops and trans­port links.

“The mar­ket up­wards of £4,000 per month has been more price sen­si­tive with the most beau­ti­fully pre­sented and re­al­is­ti­cally priced prop­er­ties let­ting more suc­cess­fully. This has been the re­sult of di­min­ished de­mand from the cor­po­rate re­lo­ca­tion mar­ket and lack of qual­ity of stock as land­lords re-ex­plored the op­tion of sell­ing.”

Claire Pin­cott, head of Sav­ills Bea­cons­field and Amer­sham Let­tings, adds: “There has been a def­i­nite shift in ap­pli­cant de­mo­graphic over the course of this year and this has, in turn, im­pacted the type of prop­erty most in de­mand.

“While his­tor­i­cally this area has drawn cor­po­rate te­nan­cies, the num­ber of per­son­nel be­ing re­lo­cated from abroad has fallen, as too have cor­po­rate bud­gets.

“In con­junc­tion with this, there has been an in­crease in the num­ber of fam­i­lies and high net worth in­di­vid­u­als look­ing for qual­ity fam­ily homes which are well main­tained and sit­u­ated in con­ve­nient lo­ca­tions – such as close to good schools and trans­port links.

“This has re­sulted in the £4,000 plus mar­ket be­com­ing in­creas­ingly price sen­si­tive and, as a re­sult, there has been a marked in­crease in de­mand for high qual­ity prop­er­ties suit­able for fam­i­lies priced be­tween £2,000 and £3,500.

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