Work­ing hard to get mar­ket back

Traders group set to try again in April

Buckinghamshire Advertiser - - NEWS - By Lor­can Lovett lor­can,.lovett@trin­i­tymir­

TRADERS will at­tempt to re­vive a strug­gling farm­ers’ mar­ket next April de­spite a lack of stall hold­ers.

The monthly Chal­font St Giles Mar­ket re­turned ear­lier this year after a year’s hia­tus to try and re­gen­er­ate the vil­lage.

Stall hold­ers were en­cour­aged by pos­i­tive feed­back from the cus­tomers how­ever the event did not stir up enough support among busi­nesses and ended on a low in Septem­ber.

Business and Traders for Chal­font St Giles (BAT4CSG) leader Garry Brown said: “The logic of try­ing to keep bash­ing on with the mar­ket is that we wanted to build up the mo­men­tum but it was not very well sup­ported by other traders.

“The cus­tomers came down and the vil­lage sup­ported the mar­ket re­ally well but I do not think a mar­ket is the beall and end-all.

“It is just another thing that can be done to get peo­ple down and show them shops that are here. The lo­cal shops in the vil­lage do try hard to be com­pet­i­tive.”

Mr Brown says the mar­ket which is held on the vil­lage green at­tracted 30 to 35 stalls about two years ago but that num­ber has dwin­dled to six or seven.

His group of 110 mem­bers backs the Ad­ver­tiser’s drive to support lo­cal traders, a mes­sage which was last week’s front page.

Traders do­nate money from the mar­ket along with the parish coun­cil to help pro­vide an hour’s free park­ing in Bliz­zard’s Yard car park, which they have se­cured for next year thanks to mu­sic events.

In another bid to boost the vil­lage, BAT4CSG chal­lenged vil­lagers and school­child­ren to come up with a de­sign for a new vil­lage logo in April.

It was hoped the win­ning sym­bol would strike a chord with peo­ple and cre­ate a recog­nis­able brand for the vil­lage how­ever the com­pe­ti­tion fal­tered due to lack of in­ter­est.

Mr Brown added: “There was so much ap­a­thy and lack of re­sponse which made us re­alise it needs a lot more ef­fort to try it again.”

BAT4CSG will meet next month to brain­storm ideas on how to at­tract business to the vil­lage and stir up support among stall hold­ers for the mar­ket’s re­turn.

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