Vil­lage’s £10k spruce-up a bid to keep crown

Traders want to de­fend ‘best’ ti­tle

Buckinghamshire Advertiser - - NEWS - By Lor­can Lovett lor­can.lovett@trin­i­tymir­ror.com

TRADERS have launched a cam­paign to help their home de­fend its ‘best vil­lage’ crown.

Chal­font St Peter Cham­ber of Com­merce will use nearly £10,000 to dec­o­rate the vil­lage and its mem­bers will im­prove op­tions for on­line shop­pers to keep trade in the area.

The group raised the sum in com­mu­nity events last year when Chal­font St Peter was voted the best kept vil­lage in the Chiltern dis­trict.

The money will go solely to­wards ex­pand­ing vil­lage dec­o­ra­tions, such as putting hang­ing bas­kets in St Peter’s Precinct, later on this year.

This year the vil­lage will be up against Ger­rards Cross, which has an­nounced it will be en­ter­ing the contest for the first time in re­cent years, and is launch­ing a plan of ac­tion to try and take the prize.

Chal­font St Peter Cham­ber pres­i­dent An­drew Welch said: “I’m de­lighted o say we raised nearly

Chal­font St Peter £10,000 by the end of the year. A big thanks to every­body who helped us.

“The funds en­abled us to light up St Peters Court last Christ­mas for the first time in many years. We get noth­ing but praise from shop­pers and res­i­dents about how won­der­ful the vil­lage cen­tre looks all year round.”

The group’s net­work­ing web­sitewww.keep­it­lo­calcsp. co.uk, which pro­vides a search bar so vil­lagers can buy shop­ping from the area, will be re-launched to ex­pand its list of lo­cal busi­nesses.

Mr Welch added: “I have a very strong con­vic­tion that as well as bring­ing to­gether traders for net­work­ing and other pur­poses, it is our role to pro­vide the link be­tween the traders and their cus­tomers. We are go­ing to be en­gag­ing on a big on­line project so the res­i­dents know their first port of call is the web­site.”

The vil­lage took the Le­ofwine Shield award, which is given by Chiltern Dis­trict Coun­cil each year to the town or vil­lage in the dis­trict that gains the high­est num­ber of points in the Bucks Best Kept Vil­lage Com­pe­ti­tion.

Mr Welch added: “The award in­di­cates how every­body, res­i­dents and busi­nesses, feel about their vil­lage. It is a pity that there are still empty shops, but last year we saw six or seven new busi­nesses in the vil­lage.

“The fore­cast is good. We have im­proved the visual as­pect of the vil­lage, long may its trade con­tinue.”

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