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Buckinghamshire Advertiser - - BUCKS PROPERTY -

HE start of 2015 is bring­ing some new and ex­cit­ing changes to the way The Frost Part­ner­ship and other lead­ing high street es­tate agents will be mar­ket­ing your prop­erty on­line.

This month OnTheMar­ket.com will be launched. It will be new way to search for prop­erty and the nat­u­ral home for hun­dreds of thou­sands of UK prop­er­ties for sale and to let. Un­til now the mar­ket­ing of prop­er­ties on­line has been dom­i­nated by Right­move.co.uk and Zoopla.

OnTheMar­ket.com is set to be­come a ‘must view’ por­tal. It has been cre­ated by Agents’ Mu­tual, an as­so­ci­a­tion of lead­ing es­tate and let­ting agents across the UK and is the only prop­erty por­tal to be en­dorsed by the NAEA and ARLA, of which The Frost Part­ner­ship are mem­bers.

Hav­ing al­ready at­tracted support from firms with more than 4,500 of­fices across the UK, OnTheMar­ket will hit the ground run­ning with strong cov­er­age across all re­gions and in all sec­tors of the mar­ket. It will be sup­ported by a strong TV, print and on­line ad­ver­tis­ing cam­paign at­tract­ing those who are ‘re­ally in the mar­ket’ to OnTheMar­ket.com.

John Frost, man­ag­ing di­rec­tor of The Frost Part­ner­ship is in full support of OnTheMar­ket.com, and said:“We con­tin­u­ally as­sess where we place our mar­ket­ing spend to en­sure we achieve the high­est num­ber of qual­ity en­quiries on­line. OnTheMar­ket.com is ef­fec­tively go­ing to chal­lenge the ex­ist­ing du­op­oly op­er­ated by Right­move plc and Zoopla Prop­erty Group plc, and open up the mar­ket­place so that our sell­ers and land­lords prop­er­ties are viewed in the best light, cut­ting out third party clut­ter and un­nec­es­sary in­for­ma­tion.

“We feel that by list­ing our prop­er­ties with OnTheMar­ket and Right­move, your prop­erty will achieve max­i­mum ex­po­sure to the mar­ket, at­tract­ing qual­ity prospec­tive buy­ers and ten­ants look­ing for a prop­erty just like yours.”

So what else does the 2015 mar­ket place hold in store? “In the Home Coun­ties and Mid­dle­sex we ended the year with a steady ‘bal­anced’ mar­ket with buy­ers and sell­ers on an equal foot­ing,” Mr Frost said.

“This makes an in­ter­est­ing com­par­i­son to the London mar­ket which slowed down con­sid­er­ably after the hikes in prop­erty prices in re­cent years.

“It is al­ways dif­fi­cult to pre­dict the mar­ket go­ing for­ward, but I be­lieve there is much to look for­ward to now

The Frost Part­ner­ship will be list­ing prop­er­ties with new por­tal OnTheMar­ket.com as well as with Right­move.

OP­TI­MISTIC: Man­ag­ing di­rec­tor of The Frost Part­ner­ship, John Frost, is pre­dict­ing that 2015 will be a strong year for house sales. with the stamp duty be­ing made in­cre­men­tal rather than stepped, which re­moves some of the bar­ri­ers to get­ting the best price for a prop­erty.

“This could re­sult in the in­crease in more lower to mid­dle val­ued prop­erty com­ing to the mar­ket as the abil­ity to move be­comes more af­ford­able com­pared to say ex­tend­ing or re­fur­bish­ing an ex­ist­ing prop­erty.

“There are uncer­tain­ties ahead with the gen­eral elec­tion thought to be in the sec­ond quar­ter of the year, although post-elec­tion al­ways sees an in­crease in po­ten­tial in­struc­tions in the mar­ket­place.

“For those want­ing to move in the first half of 2015 it would be a good idea to put their prop­erty on the mar­ket early in the New Year to take ad­van­tage of favourable con­di­tions be­fore elec­tion un­cer­tainty has any real im­pact.

“Over­all I see 2015 be­ing a strong year for house sales as con­fi­dence in the econ­omy in­creases, in­ter­est rates stay low and a greater sup­ply of prop­erty comes to the mar­ket place. The ac­tiv­ity lev­els in my view will be the re­verse to 2014 and there­fore will in­crease steadily through­out the year.”

ON­LINE MAR­KET­ING:

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