HE start of 2015 is bringing some new and exciting changes to the way The Frost Partnership and other leading high street estate agents will be marketing your property online.
This month OnTheMarket.com will be launched. It will be new way to search for property and the natural home for hundreds of thousands of UK properties for sale and to let. Until now the marketing of properties online has been dominated by Rightmove.co.uk and Zoopla.
OnTheMarket.com is set to become a ‘must view’ portal. It has been created by Agents’ Mutual, an association of leading estate and letting agents across the UK and is the only property portal to be endorsed by the NAEA and ARLA, of which The Frost Partnership are members.
Having already attracted support from firms with more than 4,500 offices across the UK, OnTheMarket will hit the ground running with strong coverage across all regions and in all sectors of the market. It will be supported by a strong TV, print and online advertising campaign attracting those who are ‘really in the market’ to OnTheMarket.com.
John Frost, managing director of The Frost Partnership is in full support of OnTheMarket.com, and said:“We continually assess where we place our marketing spend to ensure we achieve the highest number of quality enquiries online. OnTheMarket.com is effectively going to challenge the existing duopoly operated by Rightmove plc and Zoopla Property Group plc, and open up the marketplace so that our sellers and landlords properties are viewed in the best light, cutting out third party clutter and unnecessary information.
“We feel that by listing our properties with OnTheMarket and Rightmove, your property will achieve maximum exposure to the market, attracting quality prospective buyers and tenants looking for a property just like yours.”
So what else does the 2015 market place hold in store? “In the Home Counties and Middlesex we ended the year with a steady ‘balanced’ market with buyers and sellers on an equal footing,” Mr Frost said.
“This makes an interesting comparison to the London market which slowed down considerably after the hikes in property prices in recent years.
“It is always difficult to predict the market going forward, but I believe there is much to look forward to now
The Frost Partnership will be listing properties with new portal OnTheMarket.com as well as with Rightmove.
OPTIMISTIC: Managing director of The Frost Partnership, John Frost, is predicting that 2015 will be a strong year for house sales. with the stamp duty being made incremental rather than stepped, which removes some of the barriers to getting the best price for a property.
“This could result in the increase in more lower to middle valued property coming to the market as the ability to move becomes more affordable compared to say extending or refurbishing an existing property.
“There are uncertainties ahead with the general election thought to be in the second quarter of the year, although post-election always sees an increase in potential instructions in the marketplace.
“For those wanting to move in the first half of 2015 it would be a good idea to put their property on the market early in the New Year to take advantage of favourable conditions before election uncertainty has any real impact.
“Overall I see 2015 being a strong year for house sales as confidence in the economy increases, interest rates stay low and a greater supply of property comes to the market place. The activity levels in my view will be the reverse to 2014 and therefore will increase steadily throughout the year.”