AST year proved an eventful one for the property market with early price rises followed by a readjustment in the second half of the year.With a property market in good shape, Winkworth director, Freya Fraser looks back over the past year and at what 2015 will bring.
“In the world of property, it has certainly been an exciting year here in Beaconsfield and definitely a year of two halves. Over the first two quarters of 2014, the overwhelming sense was of a growing urgency to buy, compounded by a lack of good housing stock.
“What was most of note during this time was the increase in referrals from our 60 London offices with buyers looking to cash in on house price gains in the capital.
“The second half of the year saw a cooling-off period in London and we were conscious of a ripple effect reaching Beaconsfield. Fears of a house price bubble burst in the City proved unfounded, although it did trigger a period of reflection across the South East and a readjustment on pricing in London.
“Looking back, this cooling off period really was no bad thing. I for one would rather steady, predictable growth over an overheated market. Moving into 2015, new applicant enquiries are strong and with valuations increasing it seems more vendors are keen to make the move this year.
“My prediction is for this trend to continue – perhaps only tempered by this year’s general election. History suggests that the three-month period preceding an election is quieter as buyers become more cautious.That said, the new stamp duty thresholds have proved popular amongst those purchasing up to £900,000 and in turn we have seen a new confidence in the market at this level.
Our lettings department has been increasingly busy over the past two months during a time which is historically our quietest.
“With three lets agreed in the Christmas week alone, we arrived back in the office to a flurry of new enquiries and there is plenty of reason to believe these strong market conditions will prevail in 2015.
“We have also noted a big improvement in the quality of tenants we are registering. Many companies have loosened the reins a little and are relocating staff with far more generous relocation packages helping to strengthen the market in higherend properties. In addition, we have a number of applicants, who have sold their homes in London and are looking to rent, either because they are unable to find or are nervous of doing so until decisions surrounding the general election and Mansion Tax proposals are made.
What is never in question is the popularity of our local area which, with its picturesque market towns and villages, great schools, shops and restaurants alongside good transport links to London means it is an area always in demand.
“Essentially though, it is both accurate pricing and proactive marketing that remain the keys to success and this is where the Winkworth team shines through.
“Our staff are enthusiastic, knowledgeable and dedicated, and are assisted by our extensive network of London offices.We fully utilise our dedicated PR and marketing department to ensure Winkworth properties receive maximum exposure. So if you’re considering a move in 2015, do just give us a call on 01494 677 978 or visit our website at www.winkworth.co.uk/beaconsfield or www.OnTheMarket.com.
“You’ll find us straight-talking and approachable, taking personal accountability for the sale or rental of your home.”
COUNTRY HOMES: For sale in Chalfont St Giles through Winkworth, are five bedroom Deanway (main picture) priced at £1,300,000 and a pretty cottage (right) at £295,000.