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Buckinghamshire Advertiser - - BUCKS PROPERTY -

AST year proved an event­ful one for the prop­erty mar­ket with early price rises fol­lowed by a read­just­ment in the sec­ond half of the year.With a prop­erty mar­ket in good shape, Winkworth direc­tor, Freya Fraser looks back over the past year and at what 2015 will bring.

“In the world of prop­erty, it has cer­tainly been an ex­cit­ing year here in Bea­cons­field and def­i­nitely a year of two halves. Over the first two quar­ters of 2014, the over­whelm­ing sense was of a grow­ing ur­gency to buy, com­pounded by a lack of good hous­ing stock.

“What was most of note dur­ing this time was the in­crease in re­fer­rals from our 60 Lon­don of­fices with buy­ers look­ing to cash in on house price gains in the cap­i­tal.

“The sec­ond half of the year saw a cool­ing-off pe­riod in Lon­don and we were con­scious of a rip­ple ef­fect reach­ing Bea­cons­field. Fears of a house price bub­ble burst in the City proved un­founded, although it did trig­ger a pe­riod of re­flec­tion across the South East and a read­just­ment on pric­ing in Lon­don.

“Look­ing back, this cool­ing off pe­riod re­ally was no bad thing. I for one would rather steady, pre­dictable growth over an over­heated mar­ket. Mov­ing into 2015, new ap­pli­cant en­quiries are strong and with val­u­a­tions in­creas­ing it seems more ven­dors are keen to make the move this year.

“My pre­dic­tion is for this trend to con­tinue – per­haps only tem­pered by this year’s gen­eral elec­tion. His­tory sug­gests that the three-month pe­riod pre­ced­ing an elec­tion is qui­eter as buy­ers be­come more cau­tious.That said, the new stamp duty thresh­olds have proved popular amongst those pur­chas­ing up to £900,000 and in turn we have seen a new con­fi­dence in the mar­ket at this level.

Our let­tings depart­ment has been in­creas­ingly busy over the past two months dur­ing a time which is his­tor­i­cally our qui­etest.

“With three lets agreed in the Christ­mas week alone, we ar­rived back in the of­fice to a flurry of new en­quiries and there is plenty of rea­son to be­lieve th­ese strong mar­ket con­di­tions will pre­vail in 2015.

“We have also noted a big im­prove­ment in the qual­ity of ten­ants we are reg­is­ter­ing. Many com­pa­nies have loos­ened the reins a lit­tle and are re­lo­cat­ing staff with far more gen­er­ous re­lo­ca­tion packages help­ing to strengthen the mar­ket in high­erend prop­er­ties. In ad­di­tion, we have a num­ber of ap­pli­cants, who have sold their homes in Lon­don and are look­ing to rent, ei­ther be­cause they are un­able to find or are ner­vous of do­ing so un­til de­ci­sions sur­round­ing the gen­eral elec­tion and Man­sion Tax pro­pos­als are made.

What is never in ques­tion is the pop­u­lar­ity of our lo­cal area which, with its pic­turesque mar­ket towns and vil­lages, great schools, shops and restau­rants along­side good trans­port links to Lon­don means it is an area al­ways in de­mand.

“Es­sen­tially though, it is both ac­cu­rate pric­ing and proac­tive mar­ket­ing that re­main the keys to suc­cess and this is where the Winkworth team shines through.

“Our staff are en­thu­si­as­tic, knowl­edge­able and ded­i­cated, and are as­sisted by our ex­ten­sive net­work of Lon­don of­fices.We fully utilise our ded­i­cated PR and mar­ket­ing depart­ment to en­sure Winkworth prop­er­ties re­ceive max­i­mum ex­po­sure. So if you’re con­sid­er­ing a move in 2015, do just give us a call on 01494 677 978 or visit our web­site at www.winkworth.co.uk/bea­cons­field or www.On­TheMar­ket.com.

“You’ll find us straight-talk­ing and ap­proach­able, tak­ing per­sonal ac­count­abil­ity for the sale or rental of your home.”

COUN­TRY HOMES: For sale in Chal­font St Giles through Winkworth, are five bed­room Dean­way (main pic­ture) priced at £1,300,000 and a pretty cottage (right) at £295,000.

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