Where all is ale and hearty and tradition runs on tap...
EWID range of real ales is the key to a pub’s ongoing success according to its landlord. Kevin Brooker, of the White Horse in Hedgerley, has owned the pub for 23 years, and believes that his pub has managed to remain successful thanks to a loyal customer base who regularly return to see the ever-changing selection of ales on offer.
Mr Brooker said: “I think that the real ales that we have are a real selling point.
“There are not many pubs that offer the range that we have and we regularly change them so usually when people come back to the pub there are new ales to try.”
The pub also runs a series of beer festivals during the course of the year, which attract large crowds.
The biggest one takes place during the second May Bank Holiday weekend at which about 100 beers are on offer.
Mr Brooker said: “That festival in particular has become really popular, and we get really big crowds for it.
“If the weather is good over that weekend then it’s really popular, and people come along to try the different ales and ciders that we have.”
He also attributes the pub’s success to its tradition.
He said: “It’s quite an old-fashioned pub, we don’t have loud music playing – it’s just somewhere that there is a really good atmosphere where people can come along and have a drink and a chat. I think that’s something that lots of people are looking for.”
He also hopes that following the recession, pubs across the UK will begin to see an upturn in trade and that more people will start using their locals.
Mr Brooker said: “Last year I would say was quite tough, but I think that things will get better gradually.
“It’s not been an easy time to run a pub but I think that we’re moving past that stage now and things will keep picking up.”
Kevin Brooker, landlord of The White Horse in Hedgerley