Cut to precision for perfect economy
bow at the back.
They are well-made garments produced as part of the Government’s utility scheme which was in place during and shortly after the Second World War.
Clothes rationing was introduced in June 1941, and clothes were allocated on a points system: the more material and labour needed to make a garment the more coupons required to buy it. Children’s clothes had a lower points value in recognition that they would need new clothes more often.
Manufacturers had to conform to strict regulations.
Clothing was made from utility cloth, and the wasteful cutting of clothes was forbidden. Turn ups on men’s trousers, for example, were not permitted.
To counter fears that such restrictions would ‘shackle’ fashion, the board of trade enlisted London’s top fashion designers to produce a year-round utility collection, and the results were well received by fashion magazines such as Vogue.