Cut to pre­ci­sion for per­fect econ­omy

Buckinghamshire Advertiser - - PEOPLE AND PLACES -

bow at the back.

They are well-made gar­ments pro­duced as part of the Gov­ern­ment’s util­ity scheme which was in place dur­ing and shortly af­ter the Sec­ond World War.

Clothes ra­tioning was in­tro­duced in June 1941, and clothes were al­lo­cated on a points sys­tem: the more ma­te­rial and labour needed to make a gar­ment the more coupons re­quired to buy it. Chil­dren’s clothes had a lower points value in recog­ni­tion that they would need new clothes more of­ten.

Man­u­fac­tur­ers had to con­form to strict reg­u­la­tions.

Cloth­ing was made from util­ity cloth, and the waste­ful cut­ting of clothes was for­bid­den. Turn ups on men’s trousers, for ex­am­ple, were not per­mit­ted.

To counter fears that such re­stric­tions would ‘shackle’ fash­ion, the board of trade en­listed Lon­don’s top fash­ion de­sign­ers to pro­duce a year-round util­ity col­lec­tion, and the re­sults were well re­ceived by fash­ion mag­a­zines such as Vogue.

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