Take a hot shoe shuf­fle along to new-look store

Buckinghamshire Advertiser - - BUSINESS -

IF you hot foot it along to the Clarks store in Bea­cons­field you will dis­cover it has un­der­gone a re­fur­bish­ment.

The shop, in The High­way, boasts con­tem­po­rary win­dow dis­plays as well as an in­store re­vamp to cre­ate a more invit­ing space for the dis­cern­ing shop­per.

New adult foot­mea­sur­ing equip­ment has been in­tro­duced along with an iPad foot mea­sur­ing gauge for young­sters that they are sure to find fun.

Clarks cel­e­brates its 190th an­niver­sary this year and has been trad­ing in Bea­con­field since 1928.

The store is cur­rently tak­ing part in a com­pany trial to try and en­sure the cor­rect prod­ucts are stocked in the right out­lets ac­cord­ing to con­sumer pref­er­ence.

Items on the shelves will be se­lected based on a con­sumer pro­file of Bea­cons­field in an at­tempt to pro­vide of­fer­ings tai­lored to the clien­tele. And, should the se­lec­tion not be quite what you are look­ing for, in-store tablets mean you can browse the en­tire Clarks on­line range.

A spokesman for the store said: “The in­vest­ment in the re­fit re­flects Clarks’ com­mit­ment to the store team and the com­mu­nity.

“We were re­ally ex­cited to open the doors to our new-look store.”

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