Beer fes­ti­val hopes to give vil­lage a buzz

Trader group chair­man look­ing to cre­ate a brand

Buckinghamshire Advertiser - - NEWS - By Tom Herbert tom.herbert@trin­i­tymir­ror.com

THE OR­GAN­ISER of an an­nual beer fes­ti­val is hop­ing the in­flu­ence of a tele­vi­sion pro­gramme will help to cre­ate a thriv­ing vil­lage com­mu­nity.

And Garry Brown, chair­man of Busi­ness and Traders for Chal­font St Giles ( BAT4CSG) hopes events like the BAT Fest, which takes place in the vil­lage cen­tre on Satur­day July 12, will re­vi­talise the area.

Mr

Brown

has

used Tideswell, vil­lage in Der­byshire, as his in­spi­ra­tion af­ter it ap­peared on tele­vi­sion pro­gramme Vil­lage SOS in an ef­fort to keep it thriv­ing and the shops full. He said: “As a group we’ve got so many things we like to do. We try and sup­port ev­ery­thing. One thing we want to do, the vil­lage hasn’t got any brand­ing.”

He added: “For ex­am­ple, you get the whole vil­lage to agree and have all the pots of jams la­belled so you can see it’s a St Giles prod­uct.”

Events like this, he said,

a are “some­thing to recog­nise us by, to get a lit­tle pride in your vil­lage.”

He added: “All these things just cre­ate foot­fall and you get peo­ple com­ing down.

“There’s so many peo­ple who haven’t used shops in the vil­lage and those shops need those peo­ple.”

Ac­cord­ing to Mr Brown the whole vil­lage “buzzes” when these events take place and it’s a “such a great op­por­tu­nity to bump into peo­ple.”

He said: “It cre­ates a vil­lage bond­ing with the com­mu­nity,” and added: “If the weather’s good it’s a fan­tas­tic day for all.”

The fes­ti­val starts at noon and runs un­til 6pm, although the road will be closed from 10am un­til 7pm. Dur­ing the day at­ten­dees can ex­pect a live bands, singers, dancers, a raf­fle and a va­ri­ety of stalls.

En­trance is free and prof­its from beer and food sales will go to­wards the free first hour in the car park.

Con­tact Mr Brown on 07973 624 247 for more in­for­ma­tion and if you would like to vol­un­teer your time to the event.

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