Beer festival hopes to give village a buzz
Trader group chairman looking to create a brand
THE ORGANISER of an annual beer festival is hoping the influence of a television programme will help to create a thriving village community.
And Garry Brown, chairman of Business and Traders for Chalfont St Giles ( BAT4CSG) hopes events like the BAT Fest, which takes place in the village centre on Saturday July 12, will revitalise the area.
used Tideswell, village in Derbyshire, as his inspiration after it appeared on television programme Village SOS in an effort to keep it thriving and the shops full. He said: “As a group we’ve got so many things we like to do. We try and support everything. One thing we want to do, the village hasn’t got any branding.”
He added: “For example, you get the whole village to agree and have all the pots of jams labelled so you can see it’s a St Giles product.”
Events like this, he said,
a are “something to recognise us by, to get a little pride in your village.”
He added: “All these things just create footfall and you get people coming down.
“There’s so many people who haven’t used shops in the village and those shops need those people.”
According to Mr Brown the whole village “buzzes” when these events take place and it’s a “such a great opportunity to bump into people.”
He said: “It creates a village bonding with the community,” and added: “If the weather’s good it’s a fantastic day for all.”
The festival starts at noon and runs until 6pm, although the road will be closed from 10am until 7pm. During the day attendees can expect a live bands, singers, dancers, a raffle and a variety of stalls.
Entrance is free and profits from beer and food sales will go towards the free first hour in the car park.
Contact Mr Brown on 07973 624 247 for more information and if you would like to volunteer your time to the event.