Cam­paign reaches ‘miss­ing’ donors

Buckinghamshire Advertiser - - OPINION - ANTONY HOOK 2014 Lib­eral Demo­crat MEP Can­di­date

I’D LIKE to say a huge ‘thank you’ to ev­ery­body in Buck­ing­hamshire who re­sponded to our ‘Miss­ing Type’ cam­paign by ei­ther help­ing to spread the word or by sign­ing up to do­nate.

The ‘Miss­ing Type’ cam­paign saw the letters A, O and B – the letters that make up the blood groups – re­moved from public view to draw at­ten­tion to the need for new blood donors. The cam­paign aimed to draw public at­ten­tion to the fact that na­tion­ally 40 per cent fewer new donors came for­ward last year com­pared to a decade ago.

In Buck­ing­hamshire, 385 peo­ple reg­is­tered as a blood donor be­tween the cam­paign’s launch on Fri­day, June 5 and World Blood Donor Day on Sun­day, June 14. This com­pares to 78 in the same pe­riod last year.

We hope that the thou­sands of peo­ple who reg­is­tered will now go on to book an ap­point­ment and be­come reg­u­lar donors and that the or­gan­i­sa­tions who backed the cam­paign will con­tinue to help us pro­mote blood do­na­tion.

We are thrilled that more than 30,000 peo­ple across Eng­land and North Wales com­mit­ted to save lives by reg­is­ter­ing as a blood donor.

Cur­rent stock lev­els are good so we don’t need new donors to walk in to do­nate now. If there aren’t any im­me­di­ate ap­point­ments in the area in the next few weeks, don’t worry, book an ap­point­ment for the fu­ture.

We plan our ses­sions in line with the blood pa­tients need. If you re­cently signed up we look for­ward to wel­com­ing you for your first do­na­tion. We ob­vi­ously hope you will go on to be­come reg­u­lar donors and help us meet pa­tient needs for years to come.

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