Campaign reaches ‘missing’ donors
I’D LIKE to say a huge ‘thank you’ to everybody in Buckinghamshire who responded to our ‘Missing Type’ campaign by either helping to spread the word or by signing up to donate.
The ‘Missing Type’ campaign saw the letters A, O and B – the letters that make up the blood groups – removed from public view to draw attention to the need for new blood donors. The campaign aimed to draw public attention to the fact that nationally 40 per cent fewer new donors came forward last year compared to a decade ago.
In Buckinghamshire, 385 people registered as a blood donor between the campaign’s launch on Friday, June 5 and World Blood Donor Day on Sunday, June 14. This compares to 78 in the same period last year.
We hope that the thousands of people who registered will now go on to book an appointment and become regular donors and that the organisations who backed the campaign will continue to help us promote blood donation.
We are thrilled that more than 30,000 people across England and North Wales committed to save lives by registering as a blood donor.
Current stock levels are good so we don’t need new donors to walk in to donate now. If there aren’t any immediate appointments in the area in the next few weeks, don’t worry, book an appointment for the future.
We plan our sessions in line with the blood patients need. If you recently signed up we look forward to welcoming you for your first donation. We obviously hope you will go on to become regular donors and help us meet patient needs for years to come.