County set to host charities’ fightback after ‘tough year’
Recent ‘scandals’ lead to conference re-think
BUCKS will lead the way in a charity sector rethink at a special event next week.
Trust in charities is at an all-time low and we ‘must’ work together to restore the sector’s reputation, that is the message from CEO of Community Impact Bucks Nick Phillips, who is behind a major charity conference coming to the county next week.
Community Impact Bucks is to stage the Big Impact – Not for Profit Conference on Tuesday (Sep 29), to bring together organisations of all scale who contend with issues around fundraising and charitable delivery.
Mr Phillips says media coverage of issues like charity telemarketing, and the story of the Kids Company downfall, have only served to make the public nervous about their interaction with voluntary organisations.
He said: “It’s been a tough year for a sector that does so much important work. We cannot afford to let recent media scandals undermine that work, because too many lives depend on it. It’s never been more important for charities to connect with supporters and volunteers on an emotional level, and that can only be achieved through powerful storytelling.”
These issues are to be at the heart of the, which takes place at The Gateway in Aylesbury.
Mr Phillips added: “The aim of this event is to provide a fresh perspective on how charities communicate their message and provide some useful tips and tools to make an even bigger impact.
“We’ve an exceptional list of speakers, who can offer real insight into how to improve marketing and communications activity, both on and offline, to benefit the overall income generation and donor retention for charities of all size.”
A recent survey by CIB revealed that reputation is one of the greatest concerns for non-profit organisations, along with attracting volunteers and demonstrating outcomes.
Those attending the event can select from a variety of workshops from some of the UK’s leading charity experts.
There will also be a marketing showcase and a keynote presentation from creative media director of The Media Trust Anahid Basmajian.
For more information visit www.community i m p a c t bu c k s. o rg / bigimpact, email stacey@ communityimpactbucks. org.uk or call 0300 1111 250.