County set to host char­i­ties’ fight­back af­ter ‘tough year’

Re­cent ‘scan­dals’ lead to con­fer­ence re-think

Buckinghamshire Advertiser - - NEWS - By Camilla Good­man camilla.good­man@trin­i­tymir­ror.com

BUCKS will lead the way in a char­ity sec­tor re­think at a spe­cial event next week.

Trust in char­i­ties is at an all-time low and we ‘must’ work to­gether to re­store the sec­tor’s rep­u­ta­tion, that is the mes­sage from CEO of Com­mu­nity Im­pact Bucks Nick Phillips, who is be­hind a ma­jor char­ity con­fer­ence com­ing to the county next week.

Com­mu­nity Im­pact Bucks is to stage the Big Im­pact – Not for Profit Con­fer­ence on Tues­day (Sep 29), to bring to­gether or­gan­i­sa­tions of all scale who con­tend with is­sues around fundrais­ing and char­i­ta­ble de­liv­ery.

Mr Phillips says media cov­er­age of is­sues like char­ity tele­mar­ket­ing, and the story of the Kids Com­pany down­fall, have only served to make the public ner­vous about their in­ter­ac­tion with vol­un­tary or­gan­i­sa­tions.

He said: “It’s been a tough year for a sec­tor that does so much im­por­tant work. We can­not af­ford to let re­cent media scan­dals un­der­mine that work, be­cause too many lives de­pend on it. It’s never been more im­por­tant for char­i­ties to con­nect with sup­port­ers and vol­un­teers on an emo­tional level, and that can only be achieved through pow­er­ful sto­ry­telling.”

These is­sues are to be at the heart of the, which takes place at The Gate­way in Ayles­bury.

Mr Phillips added: “The aim of this event is to pro­vide a fresh per­spec­tive on how char­i­ties com­mu­ni­cate their mes­sage and pro­vide some use­ful tips and tools to make an even big­ger im­pact.

“We’ve an ex­cep­tional list of speak­ers, who can of­fer real in­sight into how to im­prove mar­ket­ing and com­mu­ni­ca­tions ac­tiv­ity, both on and off­line, to ben­e­fit the over­all in­come gen­er­a­tion and donor re­ten­tion for char­i­ties of all size.”

A re­cent sur­vey by CIB re­vealed that rep­u­ta­tion is one of the great­est con­cerns for non-profit or­gan­i­sa­tions, along with at­tract­ing vol­un­teers and de­mon­strat­ing out­comes.

Those at­tend­ing the event can se­lect from a va­ri­ety of work­shops from some of the UK’s lead­ing char­ity ex­perts.

There will also be a mar­ket­ing show­case and a key­note pre­sen­ta­tion from cre­ative media di­rec­tor of The Media Trust Anahid Bas­ma­jian.

For more in­for­ma­tion visit www.com­mu­nity i m p a c t bu c k s. o rg / bigim­pact, email stacey@ com­mu­ni­ty­im­pact­bucks. org.uk or call 0300 1111 250.

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