WHAT’S IN A NAME...?
New hotel comes under criticism for using Gerrards Cross in title when it has a Beaconsfield postcode
A NEWLY-opened hotel has come under fire after claiming to be in Gerrards Cross when it is in fact situated in Beaconsfield.
The hotel, which was formerly the Bellhouse, in Oxford Road, reopened as the Crowne Plaza Gerrards Cross on September 24 after a £20m revamp.
It was given the name despite being in the boundaries of Beaconsfield, and having an HP9 post code, and people in the town believe it is “ridiculous” that it is claiming to be part of Gerrards Cross.
Bob Massie, who lives in Beaconsfield Old Town, said: “You can’t argue it’s in Gerrards Cross, or that it’s closer to Gerrards Cross, because it’s in Beaconsfield.
“I don’t really understand why it’s called the Crowne Plaza Gerrards Cross. You can’t just claim to be based wherever you like. You might as well call it the Crowne Plaza Abu Dhabi if you follow that logic.
“It’s all a bit mystifying really. They seem to have disowned Beaconsfield, even though it’s a Beaconsfield hotel.
“Why on earth wouldn’t you want to be associated with Beaconsfield? It’s the sort of place most people would be proud to be associated with.”
The hotel held an opening ceremony which was attended by dignitaries from both areas.
David Jones, general manager of the hotel, said that despite the hotel falling within the boundaries of Beaconsfield, it is closer to Gerrards Cross.
He said: “Crowne Plaza hotels are popular with business travellers from around the world and are designed to make business travel productive.
“Travel is an important part of this. The hotel is both geographically closer to Gerrards Cross as well as its train station.
“Residents from all areas are welcome and we know that the Crowne Plaza Gerrards Cross will play an important role in the broader local community.”
Should the hotel be called Crowne Plaza Gerrards Cross or Crowne Plaza Beaconsfield? Email our letters page at firstname.lastname@example.org.