WHAT’S IN A NAME...?

New ho­tel comes un­der crit­i­cism for us­ing Ger­rards Cross in ti­tle when it has a Bea­cons­field post­code

Buckinghamshire Advertiser - - FRONT PAGE - by Jack Abell jack.abell@trin­i­tymir­ror.com Twit­ter: Jack­_84_A­bell

A NEWLY-opened ho­tel has come un­der fire af­ter claim­ing to be in Ger­rards Cross when it is in fact si­t­u­ated in Bea­cons­field.

The ho­tel, which was for­merly the Bell­house, in Ox­ford Road, re­opened as the Crowne Plaza Ger­rards Cross on Septem­ber 24 af­ter a £20m re­vamp.

It was given the name de­spite be­ing in the bound­aries of Bea­cons­field, and hav­ing an HP9 post code, and peo­ple in the town be­lieve it is “ridicu­lous” that it is claim­ing to be part of Ger­rards Cross.

Bob Massie, who lives in Bea­cons­field Old Town, said: “You can’t ar­gue it’s in Ger­rards Cross, or that it’s closer to Ger­rards Cross, be­cause it’s in Bea­cons­field.

“I don’t re­ally un­der­stand why it’s called the Crowne Plaza Ger­rards Cross. You can’t just claim to be based wher­ever you like. You might as well call it the Crowne Plaza Abu Dhabi if you fol­low that logic.

“It’s all a bit mys­ti­fy­ing re­ally. They seem to have dis­owned Bea­cons­field, even though it’s a Bea­cons­field ho­tel.

“Why on earth wouldn’t you want to be as­so­ci­ated with Bea­cons­field? It’s the sort of place most peo­ple would be proud to be as­so­ci­ated with.”

The ho­tel held an open­ing cer­e­mony which was at­tended by dig­ni­taries from both ar­eas.

David Jones, gen­eral man­ager of the ho­tel, said that de­spite the ho­tel fall­ing within the bound­aries of Bea­cons­field, it is closer to Ger­rards Cross.

He said: “Crowne Plaza ho­tels are pop­u­lar with busi­ness trav­ellers from around the world and are de­signed to make busi­ness travel pro­duc­tive.

“Travel is an im­por­tant part of this. The ho­tel is both ge­o­graph­i­cally closer to Ger­rards Cross as well as its train sta­tion.

“Res­i­dents from all ar­eas are welcome and we know that the Crowne Plaza Ger­rards Cross will play an im­por­tant role in the broader lo­cal com­mu­nity.”

Should the ho­tel be called Crowne Plaza Ger­rards Cross or Crowne Plaza Bea­cons­field? Email our letters page at buck­snews@trin­i­tysouth.co.uk.

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