The fu­ture’s bright for elec­tric cars

Buckinghamshire Advertiser - - MOTORS -

ELEC­TRIC ve­hi­cles will be the ve­hi­cle of choice for mo­torists by 2026 as a new gen­er­a­tion of bud­ding car own­ers plan to plug-in to greener driv­ing, re­search among teenagers and learner driv­ers has re­vealed.

As prospec­tive mo­torists fo­cus on a low emis­sion fu­ture, new driv­ers will ben­e­fit from in­creased EV avail­abil­ity on the used mar­ket.

Also, renowned fu­tur­ol­o­gist Dr Ian Pear­son has fore­casted that elec­tric cars will be­come the ‘new nor­mal’ by 2026, based on the re­search1 by the joint industry and gov­ern­ment­funded Go Ul­tra Low cam­paign.

The find­ings re­vealed that more than eight in 10 (81%) 14 year olds plan to make their first car pur­chase – in just over a decade from now – an elec­tric one.

Go Ul­tra Low quizzed 800 teenagers aged 14-17 and the de­mand for greener-fu­elled cars grew greater the younger that the in­ter­vie­wees be­came.

The young peo­ple polled also re­vealed that their gen­er­a­tion as­so­ci­ates elec­tric cars with fewer CO2 emis­sions (56%), cleaner air (48%), and ‘the types of cars that ev­ery­one will be driv­ing one day’ (34%) – prov­ing the pos­i­tive im­pact that greener mo­tor­ing is hav­ing among th­ese bud­ding driv­ers.

But it’s not just mo­torists of the fu­ture who want to drive an elec­tric car, 17 year olds who are learn­ing right now also spec­i­fied that they want to get be­hind the wheel of an ul­tra low emis­sion ve­hi­cle when they pass their test. Fur­ther­more, 88% of the young peo­ple sur­veyed felt that more mo­torists, re­gard­less of their age, should be driv­ing a plug-in car in 2015.

There were even more fac­tors about elec­tric cars that young peo­ple felt would ben­e­fit cur­rent driv­ers – with them cost­ing as lit­tle as 2p per mile to drive com­ing top (53%) in their list and con­tem­po­rary tech­nol­ogy (29%) plus the abil­ity to travel dis­tances of up to 700 miles (32%) rank­ing highly. More than a quar­ter of young peo­ple also felt that a car that ‘feels good to drive in’ was a key con­sid­er­a­tion – a core strength of plug-in cars.

The re­search has led to pre­dic­tions of a steep rise in elec­tric car pur­chases over the next few years by Dr Pear­son.

Dr Pear­son has been a full time fu­tur­ol­o­gist since 1991, with a proven track record of more than 85% ac­cu­racy at the 10 year hori­zon.

Dr Pear­son said: “Young peo­ple are very aware of en­vi­ron­men­tal is­sues and it is great that they also no­tice that elec­tric cars will be cheaper to run, so it is a clear win-win. Bat­tery tech­nol­ogy con­tin­ues to im­prove, and the amount of resources needed to make an elec­tric car will con­tinue to fall. Th­ese tech­nol­ogy de­vel­op­ments will all add up, greatly re­duc­ing the en­vi­ron­men­tal im­pact of cars while mak­ing them safer and cheaper. If cur­rent trends to­wards elec­tric cars con­tinue this means that, by 2026, de­mand for elec­tric cars will al­most cer­tainly out­weigh de­mand for ‘tra­di­tion­ally fu­elled’ cars.”

Poppy Welch, head of Go Ul­tra Low, added: “It’s re­ally en­cour­ag­ing to see how pop­u­lar elec­tric cars have be­come among Bri­tish teenagers – as the next gen­er­a­tion of first-car buy­ers. Our re­search shows that younger con­sumers are more drawn to­wards en­vi­ron­men­tally-friendly pur­chases, in­clud­ing when plan­ning which car they’ll drive when they get their li­cence.”

Go Ul­tra Low ex­ists to in­crease pur­chase con­sid­er­a­tion of ul­tra low emis­sion ve­hi­cles by help­ing mo­torists un­der­stand the ben­e­fits, cost sav­ings and ca­pa­bil­i­ties of the wide range of ul­tra low emis­sion ve­hi­cles on the mar­ket.

Find out more at www. GoUl­traLow.com.

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