Cam­paign to help spot can­cer sooner

Month long project en­cour­ag­ing peo­ple not to ig­nore the symp­toms

Buckinghamshire Advertiser - - NEWS -

Ev­ery year, about 44,500 peo­ple in the South East are given the dev­as­tat­ing news that they have can­cer.

But sur­vival for some of the most com­mon types of can­cer is known to be more than three times higher when the dis­ease is di­ag­nosed in the ear­lier stages.

The cam­paign, which run­sthrough­outNovem­ber, fea­tures a hu­mor­ous tele­vi­sion ad­vert.

De­signed to show how easy it is for peo­ple to ig­nore changes in their body while they get on with their busy lives, the ad shows a ‘ lump’ in a road grad­u­ally get­ting big­ger while of­fice work­ers, mums, cy­clists and road clean­ers seem obliv­i­ous to the change and the dis­rup­tion it causes.

Even­tu­ally the bump be­comes so big that peo­ple have to walk around it but, de­spite this, still ig­nore it.

Fi­nally, in a poignant mo­ment at the end, one per­son ac­knowl­edges its pres­ence.

The voice over at the end says: “It’s easy to ig­nore some­thing, es­pe­cially when we’re busy. But spot­ting can­cer sooner could save your life.”

Strik­ing out­door poster ad­verts will also fea­ture in prom­i­nent lo­ca­tions through­out the South East, in­clud­ing train sta­tions, road­sides and bus stops.

Can­cer Re­search UK spokesper­son for the South East He­len John­stone said: “The Spot Can­cer Sooner cam­paign en­cour­ages peo­ple to re­flect on their own be­hav­iour and em­pow­ers them to be more in touch with what’s nor­mal for their bod­ies. This means that they will be more likely to no­tice changes and take ac­tion.

“We hope that the tele­vi­sion ad will prompt any­one who no­tices an un­usual or per­sis­tent change to their body to go and see their GP – even if it doesn’t seem se­ri­ous.

“There are many pos­si­ble signs of can­cer; it’s not just about lumps. What our new cam­paign aims to bring home to peo­ple is that it’s good to be aware of changes to their bod­ies and to get them checked out.”

She added: “It may well not be any­thing se­ri­ous, in which case get­ting checked will give peace of mind. But if it does turn out to be can­cer, find­ing it early could make all the dif­fer­ence.

“They can also pick up the phone to one of our Can­cer Re­search UK in­for­ma­tion nurses and dis­cuss any con­cerns con­fi­den­tially.”

One in two peo­ple born af­ter 1960 will be di­ag­nosed with some form of can­cer dur­ing their life­time but the good news is more peo­ple are sur­viv­ing the dis­ease now than ever be­fore.

Sur­vival has dou­bled since the early 1970s.

Can­cer Re­search UK be­lieves that no one should be di­ag­nosed too late to have treat­ment that might save their life.

The char­ity is work­ing in part­ner­ship with GPs and other health pro­fes­sion­als to help di­ag­nose can­cer ear­lier and pi­lot new ap­proaches, as well as lead­ing and eval­u­at­ing aware­ness cam­paigns to help peo­ple recog­nise pos­si­ble symp­toms of the dis­ease.

For more in­for­ma­tion visit www.cruk.org/ spot­cancer­sooner or call Can­cer Re­search UK’s in­for­ma­tion nurses on 0808 800 4040.

To watch the ad­vert visit www.get­bucks.co.uk. VIL­LAGERS showed an MP around a planned na­ture park with ‘some­thing for ev­ery­one’.

Che­shamandAmer­sham MP, Ch­eryl Gil­lan, was taken on a tour of the na­ture park, off Cokes Lane in Lit­tle Chal­font, on Satur­day, Oc­to­ber 31.

Mrs Gil­lan said: “This will be a fan­tas­tic amenity for the vil­lage and I am de­lighted to see a com­mu­nity com­ing to­gether to save such a spe­cial part of our valu­able Chiltern coun­try­side.

“I am so pleased that the needs of all those with lim­ited mo­bil­ity and other dis­abil­i­ties have also been in­cor­po­rated into the plans.”

Since pur­chas­ing the land, en­tirely by pub­lic do­na­tions, the heav­ily over­grown wood­land has been cleared.

The meadow, which is a rare piece of unim­proved grass­land with wild flow­ers has been ti­died up and prepa­ra­tions have been made for the in­stal­la­tion var­i­ous fea­tures, in­clud­ing carved benches and dis­play boards.

The key project en­able the park left to to be opened is the con­struc­tion of the hard sur­faced en­trance way and a cir­cu­lar path around the meadow. An ap­pli­ca­tion to a grant or­gan­i­sa­tion has been made to cover the bal­ance of the money needed and, if suc­cess­ful, an open­ing in late spring 2016 is on the cards.

Mandy Rooke from the park’s Ac­tion Group ex­plained what the com­mu­nity can ex­pect, de­scrib­ing a tran­quil area, where there will be some­thing for ev­ery­one to en­joy through­out the year, what­ever their age or mo­bil­ity. She also em­pha­sised the im­por­tant ob­jec­tive of in­volv­ing the chil­dren in the op­er­a­tion of the na­ture park.

She said: “The scouts, cubs, beavers and brown­ies have al­ready been in­volved in work pre­par­ing the park and there is to be a great em­pha­sis on the ed­u­ca­tional ben­e­fits for schools at all lev­els via both a web based learn­ing zone and field vis­its.”

Whilst the park is not yet open to the pub­lic, es­corted tours are avail­able, on the sec­ond Satur­day of the month at 11am. To book con­tact Rob Rolls on 01494 763982 or email park friends@lit­tlechal­font.org. uk.

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