Toy chain boost for char­i­ties

Buckinghamshire Advertiser - - BUSINESS -

THE En­ter­tainer, the na­tional toy chain based in Amer­sham, has raised £1m for eight chil­dren’s hos­pi­tal char­i­ties thanks to a change in the way it raises funds.

The shop, which has branches across the UK and is the coun­try’s fastest grow­ing high street toy re­tailer, has been work­ing with the Pen­nies char­ity since Au­gust 2011.

Be­fore part­ner­ing with the char­ity, En­ter­tainer stores were rais­ing about £2,000 each year via tra­di­tional char­ity col­lec­tion boxes for four re­gional chil­dren’s hos­pi­tal char­i­ties.

Fol­low­ing the switch to Pen­nies, that amount was raised in the first week and af­ter six months, more than £100,000 was raised for the chil­dren’s char­i­ties sup­ported by The En­ter­tainer.

The part­ner­ship al­lowed cus­tomers to do­nate money at the point of sale when pay­ing by card, ei­ther in store, on­line or by app, in­stead of the tra­di­tional char­ity box method.

Now in the fourth year of the part­ner­ship, The En­ter­tainer has hit the mile­stone of £1m raised for the eight char­i­ties, the new­est of which is the Noah’s Ark Chil­dren Hos­pi­tal Char­ity, in Wales.

Gary Grant, man­ag­ing di­rec­tor and founder of The En­ter­tainer, said: “£1mil­lion is such an amaz­ing achieve­ment.

“The in­tro­duc­tion of Pen­nies to our stores has been a fan­tas­tic way to col­lect for so many wor­thy causes. With­out the con­tin­u­ous gen­eros­ity of our cus­tomers, The En­ter­tainer wouldn’t have achieved this char­i­ta­ble mile­stone, which un­doubt­edly will have a sig­nif­i­cant im­pact on our lo­cal chil­dren’s hos­pi­tals.”

Alison Hutchin­son, Pen­nies CEO, added: “The En­ter­tainer was Pen­nies’ first in-store re­tailer to em­brace the mi­cro- do­na­tions move­ment. It was clear from day one cus­tomers felt good about giv­ing – and this huge £1m mile­stone shows what a dif­fer­ence th­ese pen­nies can make over four short years.

“What a won­der­ful early Christ­mas present for hun­dreds of chil­dren.”

The full list of sup­ported chil­dren’s char­i­ties are Great Or­mond Street Hos­pi­tal, Alder Hey Chil­dren’s Char­ity, Yorkhill Chil­dren’s Char­ity, Help A Jer­sey Child, The Great North Chil­dren’s Hos­pi­tal, Birm­ing­ham Chil­dren’s Hos­pi­tal, Wal­lace and Gromit’s Grand Ap­peal rais­ing money for Bris­tol Chil­dren’s Hos­pi­tal, and Noah’s Ark Chil­dren’s Hos­pi­tal Char­ity.

Fundraiser: The En­ter­tainer in Amer­sham

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