Toy chain boost for charities
THE Entertainer, the national toy chain based in Amersham, has raised £1m for eight children’s hospital charities thanks to a change in the way it raises funds.
The shop, which has branches across the UK and is the country’s fastest growing high street toy retailer, has been working with the Pennies charity since August 2011.
Before partnering with the charity, Entertainer stores were raising about £2,000 each year via traditional charity collection boxes for four regional children’s hospital charities.
Following the switch to Pennies, that amount was raised in the first week and after six months, more than £100,000 was raised for the children’s charities supported by The Entertainer.
The partnership allowed customers to donate money at the point of sale when paying by card, either in store, online or by app, instead of the traditional charity box method.
Now in the fourth year of the partnership, The Entertainer has hit the milestone of £1m raised for the eight charities, the newest of which is the Noah’s Ark Children Hospital Charity, in Wales.
Gary Grant, managing director and founder of The Entertainer, said: “£1million is such an amazing achievement.
“The introduction of Pennies to our stores has been a fantastic way to collect for so many worthy causes. Without the continuous generosity of our customers, The Entertainer wouldn’t have achieved this charitable milestone, which undoubtedly will have a significant impact on our local children’s hospitals.”
Alison Hutchinson, Pennies CEO, added: “The Entertainer was Pennies’ first in-store retailer to embrace the micro- donations movement. It was clear from day one customers felt good about giving – and this huge £1m milestone shows what a difference these pennies can make over four short years.
“What a wonderful early Christmas present for hundreds of children.”
The full list of supported children’s charities are Great Ormond Street Hospital, Alder Hey Children’s Charity, Yorkhill Children’s Charity, Help A Jersey Child, The Great North Children’s Hospital, Birmingham Children’s Hospital, Wallace and Gromit’s Grand Appeal raising money for Bristol Children’s Hospital, and Noah’s Ark Children’s Hospital Charity.
Fundraiser: The Entertainer in Amersham