VER the past 15 years, property marketing has drastically changed. Gone are the days of fuzzy photographs and tedious room-by-room descriptions. Many agents – including Potter & Ford in Chesham – are now looking to marketing companies and professional photographers to showcase clients’ wonderful homes, with fantastic results.
“The power of the online portals and bright/vibrant LED window displays convinced us as an agency that all our photos must be of the utmost quality to best serve our clients and ensure their homes stand out from the competition,” said Robert Lees, director of Potter & Ford.
“After careful research and trialling, we found the best for overall service and quality was CJ Property marketing. The firm is now responsible for the vast majority of our residential sales photos and we couldn’t be happier, it’s worth visiting its website at: CJPropertymarketing.com
“What’s next for property marketing? 3D virtual tours? The current distorted virtual tours used by some agents leave a lot to be desired!