Scratching the surface of a new snack market
Salty Dog snacks founder creates healthier version of a guilty pleasure
IT’S CRUNCH time for a Chesham-based nibbles company.
Snack supremo Dave Willis has launched a new brand to add to the Salty Dog and Darling Spuds stable.
And the new snack – Gruntled Pork Crackling – has already been snapped up by fine food and drink retailer Booths.
Mr Willis, who cofounded cool crisps, nibbly nuts and gourmet popcorn brand Salty Dog in 2002 and feisty flavoured crisps and toasted corn kernels brand Darling Spuds in 2010 along with wife Judy, said: “Pork scratchings have always been a guilty pleasure of mine, so I thought to myself “why be guilty? What can we change?
“Now I’m exceedingly proud to introduce Gruntled to an unsuspecting world! We’ve taken the finest pork, cooked it twice, which makes it lighter and less tooth breaking than traditional scratchings. We’ve then seasoned it with completely natural flavours, making sure that there’s nothing unsavoury like gluten or MSG inside.
“I’m extremely proud of the result.”
Available in three flavours, Cornish Sea Salt, Habanero and English Mustard, the snack is designed for both the retail and the pub and hospitality trade.
The Salty Dog and Darling Spuds brands created by Mr and Mrs Willis, who are based at Chesham, are popular with snack lovers and Salty Dog has been voted as one of the UK’s coolest brands for a number of years.
Their business has its roots back in the 1990s, when Mr Willis returned from backpacking across Asia and Australia and found himself at a bit of a loose end. He added: “I managed to scrape together enough money for a clapped out second-hand van, bought a load of crisps and hit the streets of London, calling into pubs to see if they’d buy my wares. It was in 2003 that I had my lightbulb moment. I thought to myself “we could make better crisps than these ones on the back of my van.”
“My wife and business partner Judy totally agreed and Salty Dog crisps were born, named in honour of our pooch and my cabin buddy, a slightly scruffy Jack Russell pup called Ruby.”
Today the Salty Dog and Darling Spuds brands produce about 10 million packs of snacks a year and are exported to many different countries, including Australia, as well as being stocked by BA, Booths, Brewdog, United Airlines, Thompsons, Thorntons, Apostrophe, as well as many independent pubs and small pub groups.
Gruntled: Dave Wilis is delighted with Salty Dog’s new pork scratchings snack