Scratch­ing the sur­face of a new snack mar­ket

Salty Dog snacks founder cre­ates health­ier ver­sion of a guilty plea­sure

Buckinghamshire Advertiser - - BUSINESS - by Camilla Good­man camilla.good­man@trin­i­tymir­ror.com Twit­ter: camil­la_­good­man

IT’S CRUNCH time for a Che­sham-based nib­bles com­pany.

Snack supremo Dave Wil­lis has launched a new brand to add to the Salty Dog and Dar­ling Spuds sta­ble.

And the new snack – Grun­tled Pork Crack­ling – has al­ready been snapped up by fine food and drink re­tailer Booths.

Mr Wil­lis, who co­founded cool crisps, nib­bly nuts and gourmet pop­corn brand Salty Dog in 2002 and feisty flavoured crisps and toasted corn ker­nels brand Dar­ling Spuds in 2010 along with wife Judy, said: “Pork scratch­ings have always been a guilty plea­sure of mine, so I thought to my­self “why be guilty? What can we change?

“Now I’m ex­ceed­ingly proud to in­tro­duce Grun­tled to an un­sus­pect­ing world! We’ve taken the finest pork, cooked it twice, which makes it lighter and less tooth break­ing than tra­di­tional scratch­ings. We’ve then sea­soned it with com­pletely nat­u­ral flavours, mak­ing sure that there’s noth­ing un­savoury like gluten or MSG in­side.

“I’m ex­tremely proud of the re­sult.”

Avail­able in three flavours, Cor­nish Sea Salt, Ha­banero and English Mus­tard, the snack is de­signed for both the re­tail and the pub and hos­pi­tal­ity trade.

The Salty Dog and Dar­ling Spuds brands cre­ated by Mr and Mrs Wil­lis, who are based at Che­sham, are pop­u­lar with snack lovers and Salty Dog has been voted as one of the UK’s coolest brands for a num­ber of years.

Their busi­ness has its roots back in the 1990s, when Mr Wil­lis re­turned from back­pack­ing across Asia and Aus­tralia and found him­self at a bit of a loose end. He added: “I man­aged to scrape to­gether enough money for a clapped out se­cond-hand van, bought a load of crisps and hit the streets of Lon­don, call­ing into pubs to see if they’d buy my wares. It was in 2003 that I had my light­bulb mo­ment. I thought to my­self “we could make bet­ter crisps than th­ese ones on the back of my van.”

“My wife and busi­ness part­ner Judy to­tally agreed and Salty Dog crisps were born, named in hon­our of our pooch and my cabin buddy, a slightly scruffy Jack Rus­sell pup called Ruby.”

To­day the Salty Dog and Dar­ling Spuds brands pro­duce about 10 mil­lion packs of snacks a year and are ex­ported to many dif­fer­ent coun­tries, in­clud­ing Aus­tralia, as well as be­ing stocked by BA, Booths, Brew­dog, United Air­lines, Thomp­sons, Thorn­tons, Apos­tro­phe, as well as many in­de­pen­dent pubs and small pub groups.

Grun­tled: Dave Wilis is de­lighted with Salty Dog’s new pork scratch­ings snack

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