Web­site cre­ated – to the let­ter

New site launched for grow­ing Ooh La La­bel firm

Buckinghamshire Advertiser - - BUSINESS - by Tom Her­bert tom.her­bert@trin­i­tymir­ror.com Twit­ter: @TRHer­bert

TWO BEACONSFIELD mums are de­lighted to be launch­ing a brand new web­site for their grow­ing busi­ness.

Au­thor and ex-teacher Ash­ley Mowat, 42, and Lau­rie Mor­gan, mar­ket­ing con­sul­tant, own Ooh La La­bel, an en­ter­prise aimed at busy par­ents who do not have time to sew school la­bels on to their childrens’ clothes.

The busi­ness was started around four years ago by the pair and has grown ‘or­gan­i­cally’ since then, ac­cord­ing to mum of three – and soon to be four – Ms Mowat.

The ex-Malt­man’s Green teacher said: “We’re re­ally ex­cited – we’ve been work­ing on it for a good six months to a year.”

She added: “We just have so many more op­tions. There’s just lots of more fun stuff, so we’re re­ally ex­pand­ing.”

Ooh La La­bel – the name cho­sen be­cause it sounded quirky – makes la­bels de­signed to stick onto clothes with the min­i­mum of fuss.

There is no sewing in­volved and they are said to be wa­ter­proof, with the web­site launch en­abling the duo to launch the ‘Selfie La­bel’, where prospec­tive buy­ers can cus­tomise their own de­signs on­line, which Ms Mowat said makes things ‘eas­ier’ for peo­ple than it was be­fore.

En­trepreneurs: Lau­rie Mor­gan above and Ash­ley Mowat (be­low) with their fam­i­lies

Stick to it: One of Ooh La La­bel’s round stick­ers makes a bright touch on a school bag

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