A role model for di­ver­sity in fash­ion

Buckinghamshire Advertiser - - NEWS -

Grace Vic­tory, from Flack­well Heath, is show­ing that she is proud of her plus-size fig­ure by tak­ing part in Scan­tilly by Curvy Kate’s lat­est in­clu­sive cam­paign #TheNewSexy.

It in­tro­duces eight fe­male role mod­els, in­clud­ing an alope­cia suf­ferer, a trans­gen­der woman and a re­cov­ered anorexic, all of whom want to show they are con­fi­dent and de­serve to feel sexy in lin­gerie.

Grace, 25, who goes by the name Gra­cie Francesca on­line, be­came a suc­cess af­ter launch­ing her vlog chan­nel The Ugly Face of Beauty on Youtube.

Her chan­nel cov­ers all top­ics from style, food, beauty and also more hard hit­ting is­sues such as self-es­teem, eat­ing dis­or­ders and self-harm.

Nick­named ‘The in­ter­net’s big sis­ter’, she said: “I think if di­ver­sity was shown in the me­dia it would just be­come the norm.

“At the moment it’s still kind of an ‘oh my god moment’ when we see some­one who is slightly big­ger or even a girl of colour on the cat­walk or in ad­verts, which is shock­ing re­ally.

“Show­ing all dif­fer­ent kinds of peo­ple will re­ally help the younger gen­er­a­tions to see some­one they relate to, whether it be tall, short, fat, thin or what­ever.

“I think the in­dus­try has a long way to go but some brands such as Scan­tilly are putting their foot for­ward and play­ing a part in some­thing that means such a lot to a wide range of peo­ple.”

In re­cent years the mod­el­ling and fash­ion in­dus­tries has been un­der scru­tiny due to the lack of di­ver­sity.

Scan­tilly hope that their use of cus­tomer role mod­els will hail a new era for di­ver­sity within the fash­ion in­dus­try.

Head of PR and mar­ket­ing, Han­nah Isichei, said: “It’s im­por­tant for us as a brand to speak to as many women as pos­si­ble through our cam­paigns.

“We know our cus­tomers don’t all look the same so why should our mod­els? Why should boudoir lin­gerie just be re­served for a hand­ful of so­ci­ety?

“We want women to look at our prod­ucts and see them on a body they can relate to. Scan­tilly lin­gerie is for ev­ery woman and ev­ery body, so it’s im­por­tant that our mod­els re­flect this at­ti­tude.”

Scan­tilly by Curvy Kate’s third col­lec­tion will be avail­able from July 2016. Visit curvykate.com, Deben­hams. com and Figleaves.com for more in­for­ma­tion.

Grace Vic­tory, left, is one of the mod­els cho­sen to take part a new cam­paign by Curvy Kate

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