I love the passion you have for this product. There’s a really authentic base to this business
Dragon’s Den full house for Amersham organic food entrepreneurs
– Nick Jenkins, on BBC 2’s Dragon’s Den
AN Amersham company is celebrating after cracking all five Dragons on a popular business television show.
One of the most significant skills in business is knowing how to sell yourself or your ideas effectively.
Your ‘pitch’ has to be perfect and executed professionally, to ensure you have given yourself the best possible chance of succeeding in your objectives.
One such entrepreneur, who knows just how to pitch an idea, is Jacob Thundil, self-styles ‘head nut’ and founder of organic food brand Cocofina, based in Amersham.
Standing up and pitching in front of any potential investor is daunting, but if you find yourself facing five of the most successful, formidable and potentially intimidating business people in the country then you have got a tough challenge to overcome.
That is just what Mr Thundil and operations director Manisha Solanki encountered when filming took place of their pitch for the 14th series of BBC Two’s Dragons’ Den.
Cocofina’s pitch was aired on the show on Sunday night (August 21).
Each dragon was given a tray of small samples to taste comprised of Cocofina’s pre-workout, low calorie snack bars, a 10ml organic, virgin, coldpressed coconut oil sachet, coconut amino soy sauce alternative, pure coconut water and low GI coconut sugar.
All five universally complimented the duo on the quality of the products with Deborah Meaden being the first to break rank with some questions.
Nick Jenkins, Sarah Willingham and Touker Suleyman followed suit with Peter Jones being the last to question the two entrepreneurs, who expected to bring at least one of the dragons on board in exchange for five per cent equity in the business.
All five dragons were interested to invest in return for 20 per cent equity and so this created some healthy competition amongst them.
Ultimately the duo opted to say yes to the joint offer put forward by Sarah Willingham and Nick Jenkins. In exchange for an investment of £75,000 a 20 per cent stake split down the middle was offered to the two dragons with an agreed option for Mr Thundil to buy back 10 per cent after 12 months.
Nick Jenkins told the pair: “I love the passion you have for this product. There’s a really authentic base to this business.”
Sarah Willingham added: This is a business I could get very, very passionate about.”
Speaking at the end of the show a delighted Mr Thundil said: It was amazing, it was an incredible experience.”
He added: “We feel it is an incredible combination because you have one [dragon] with food and one with online. It’s a dream team for us.”
This is a business I could get very, very passionate about
Pitching in: Jacob Thundil and Manisha Solanki of Cocofina with Dragons Sarah Willingham and Nick Jenkins
They’re in: Dragons Deborah Meaden, Touker Suleyman and Peter Jones all wanted to get on board with Cocofina