I love the pas­sion you have for this prod­uct. There’s a re­ally au­then­tic base to this busi­ness

Dragon’s Den full house for Amer­sham organic food en­trepreneurs

Buckinghamshire Advertiser - - NEWS - by Camilla Good­man camilla.good­man@trin­i­tymir­ror.com Twit­ter: @Camil­la_Good­man

– Nick Jenk­ins, on BBC 2’s Dragon’s Den

AN Amer­sham com­pany is cel­e­brat­ing af­ter crack­ing all five Dragons on a pop­u­lar busi­ness tele­vi­sion show.

One of the most sig­nif­i­cant skills in busi­ness is know­ing how to sell your­self or your ideas ef­fec­tively.

Your ‘pitch’ has to be per­fect and ex­e­cuted pro­fes­sion­ally, to en­sure you have given your­self the best pos­si­ble chance of suc­ceed­ing in your ob­jec­tives.

One such en­tre­pre­neur, who knows just how to pitch an idea, is Ja­cob Thundil, self-styles ‘head nut’ and founder of organic food brand Co­co­fina, based in Amer­sham.

Stand­ing up and pitch­ing in front of any po­ten­tial in­vestor is daunt­ing, but if you find your­self fac­ing five of the most suc­cess­ful, for­mi­da­ble and po­ten­tially in­tim­i­dat­ing busi­ness peo­ple in the coun­try then you have got a tough chal­lenge to over­come.

That is just what Mr Thundil and op­er­a­tions di­rec­tor Man­isha Solanki en­coun­tered when film­ing took place of their pitch for the 14th se­ries of BBC Two’s Dragons’ Den.

Co­co­fina’s pitch was aired on the show on Sun­day night (Au­gust 21).

Each dragon was given a tray of small sam­ples to taste com­prised of Co­co­fina’s pre-work­out, low calo­rie snack bars, a 10ml organic, vir­gin, cold­pressed co­conut oil sa­chet, co­conut amino soy sauce al­ter­na­tive, pure co­conut wa­ter and low GI co­conut sugar.

All five uni­ver­sally com­pli­mented the duo on the qual­ity of the prod­ucts with Deb­o­rah Meaden be­ing the first to break rank with some ques­tions.

Nick Jenk­ins, Sarah Willing­ham and Touker Su­ley­man fol­lowed suit with Peter Jones be­ing the last to ques­tion the two en­trepreneurs, who ex­pected to bring at least one of the dragons on board in ex­change for five per cent eq­uity in the busi­ness.

All five dragons were in­ter­ested to in­vest in re­turn for 20 per cent eq­uity and so this cre­ated some healthy com­pe­ti­tion amongst them.

Ul­ti­mately the duo opted to say yes to the joint of­fer put for­ward by Sarah Willing­ham and Nick Jenk­ins. In ex­change for an in­vest­ment of £75,000 a 20 per cent stake split down the mid­dle was of­fered to the two dragons with an agreed op­tion for Mr Thundil to buy back 10 per cent af­ter 12 months.

Nick Jenk­ins told the pair: “I love the pas­sion you have for this prod­uct. There’s a re­ally au­then­tic base to this busi­ness.”

Sarah Willing­ham added: This is a busi­ness I could get very, very pas­sion­ate about.”

Speak­ing at the end of the show a de­lighted Mr Thundil said: It was amaz­ing, it was an in­cred­i­ble ex­pe­ri­ence.”

He added: “We feel it is an in­cred­i­ble com­bi­na­tion be­cause you have one [dragon] with food and one with on­line. It’s a dream team for us.”

This is a busi­ness I could get very, very pas­sion­ate about

Pitch­ing in: Ja­cob Thundil and Man­isha Solanki of Co­co­fina with Dragons Sarah Willing­ham and Nick Jenk­ins

They’re in: Dragons Deb­o­rah Meaden, Touker Su­ley­man and Peter Jones all wanted to get on board with Co­co­fina

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