Buckinghamshire Advertiser - - OPINION -

ALYX ELLIOTT Head of UK Cam­paigns World An­i­mal Pro­tec­tion WHILE gen­er­ally the more ex­otic and charis­matic an­i­mals are the fo­cus of many news sto­ries, World An­i­mal Pro­tec­tion are en­cour­ag­ing read­ers to think about the hum­ble chicken.

Few peo­ple know that the mass pro­duc­tion of meat chick­ens is one of the big­gest causes of an­i­mal suf­fer­ing in the world.

Sixty bil­lion meat chick­ens are raised for global con­sump­tion each year. 2,000 chick­ens are slaugh­tered eve- ry sec­ond on av­er­age. Two thirds of these an­i­mals (40 bil­lion) live in bleak, over­crowded sheds or cages with lit­tle or no nat­u­ral light or fresh air, un­able to per­form many nat­u­ral be­hav­iours, such as scratch­ing, peck­ing and dust­bathing.

The chick­ens’ lives are mis­er­able but they are also shock­ingly short – many are slaugh­tered while still ba­bies, at as young as five weeks old.

World An­i­mal Pro­tec­tion is now chal­leng­ing one of the largest fast­food re­tail­ers of chicken, KFC, to im­prove the wel­fare stan­dards of the chick­ens they serve up in their restau­rants.

We are call­ing for slower-grow­ing birds with more space, en­rich­ment and nat­u­ral light to al­low for a bet­ter qual­ity of life.

KFC has a huge stake in the mar­ket – we’d like to see them use their global in­flu­ence and show they care about the wel­fare of chick­ens.

We have a real op­por­tu­nity here.

Don’t let chick­ens suf­fer in se­cret, join us to make change.

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