Bea­cons­field and Amer­sham are ‘most de­sir­able’

Buckinghamshire Advertiser - - FRONT PAGE - by Katy Clifton katy.clifton@trin­i­tymir­ror.com Twit­ter: @katy_­clifton1

LOOK­ING for the per­fect town to travel to work from? Well, look no fur­ther.

The Buck­ing­hamshire mar­ket towns of Amer­sham and Bea­cons­field have been crowned London’s most de­sir­able com­muter town.

Ac­cord­ing to CBRE’s De­sir­abil­ity In­dex, Amer­sham has the high­est share of “de­sir­abil­ity fac­tors” - yet, with an av­er­age house price of £683,000, it is val­ued 2% lower than what might be ex­pected.

Amer­sham, sit­u­ated 27 miles North West of London, beat 65 other towns and cities – all of which lie within a 90-minute com- mute to the cap­i­tal.

Although Amer­sham and Bea­cons­field both re­ceived the high­est de­sir­abil­ity score of 38, Bea­cons­field was also named the most ex­pen­sive out of all com­mut­ing towns in the re­port.

Out of the 67 towns and cities, the av­er­age de­sir­abil­ity score was 29 and the av­er­age house price was £515,000.

The av­er­age house in Bea­cons­field, how­ever, costs over £1mil­lion – whereas Amer­sham has a stronger de­sir­abil­ity to af­ford­abil­ity ra­tio.

Jen­net Siebrits, Head of Res­i­den­tial Re­search at CBRE, spoke about the re­cent De­sir­abil­ity In­dex.

She said: “In­tu­itively we think there is a re­la­tion­ship be­tween the de­sir­abil­ity of a place and house prices – ba­sic eco­nomics tells us that the higher the de­mand, the higher the price paid for it.

“Buy­ers are tra­di­tion­ally drawn to areas that have the best re­tail, ex­cel­lent schools and leafy green open spa­ces, as well as good con­nec­tiv­ity.

“The find­ings of our lat­est re­search sug­gest that sev­eral of London’s com­muter towns score highly in the De­sir­abil­ity In­dex and yet have dis­pro­por­tion­ately lower than av­er­age prop­erty prices.”

An ex­am­ple of a town with low prop­erty prices but high de­sir­abil­ity is Oxted, who scored 35 for de­sir­abil­ity but has an av­er­age house price of £537,955.

How­ever, Hat­field is the most “un­der­val­ued” of all the com­muter towns con­sid­ered – with a de­sir­abil­ity score of 34 yet an av­er­age house price of just £347,026.

Ac­cord­ing to the re­port, these towns are ef­fec­tively un­der­val­ued against their com­peti­tors and can be iden­ti­fied as hot spots for fu­ture growth.

CBRE analy­ses the re­la­tion­ship be­tween scores and av­er­age house prices and sug­gests that for ev­ery 10% in­crease in de­sir­abil­ity, house prices in­crease by 10.5%.

By de­ter­min­ing an area’s rea­son for de­mand, they can iden­tify towns that have a dis­pro­por­tion­ate re­la­tion­ship be­tween house prices and de­sir­abil­ity, which there­fore rep­re­sent an “un­der­val­ued” sec­tion of the com­muter town mar­ket.

Bea­cons­field Ideal lo­ca­tion:

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