Turn­ing up the Rhetorik Jayne’s care home CCTV cam­paign boost

Buckinghamshire Advertiser - - NEWS -

CCTV (Care Cam­paign for the Vul­ner­a­ble) is set to turn up the vol­ume when it pre­views its first cam­paign aware­ness video at an ex­clu­sive preview event at The Crown Plaza in Ger­rards Cross to­mor­row (Fri­day).

Jayne Con­nery, who reached the fi­nals as a Big Brother con­tes­tant last year, founded CCTV more than five years ago and has since been cam­paign­ing for manda­tory CCTV in com­mu­nal ar­eas in all care/nurs­ing homes.

In ad­di­tion to cam­paign­ing, Jayne has been a carer for her mother since last year, when she took her into her own care after a cul­mi­na­tion of fail­ings in the care sys­tem.

Through pos­i­tive me­dia at­ten­tion, the cam­paign quickly gar­nered na­tional public sup­port and Jayne vis­ited 10 Down­ing Street after the cam­paign’s Gov- ern­ment pe­ti­tion quickly se­cured thou­sands of sig­na­tures.

They con­tinue to en­gage with politi­cians, with Do­minic Grieve, Jayne’s lo­cal MP, agree­ing to raise the is­sue with his par­lia­men­tary peers in the House of Com­mons this au­tumn.

The Rhetoriks are among the celebri­ties back­ing the cam­paign.

Singer-song­writer Elle Mari­achi’s mother, like Jayne’s, is among more than 850,000 peo­ple cur­rently liv­ing with de­men­tia in the UK.

When Elle found out about the cam­paign she wanted to help, so she and band­mate Jay Ac­tive wrote Un­spo­ken, which has be­come the sound­track for the aware­ness video and will be re­leased as a sin­gle to raise funds for the cam­paign and other de­men­tia or­gan­i­sa­tions.

Guests will see an ex­clu­sive preview video and an ex­clu­sive live per­for­mance of the song from the band.

The mise-en-scene for the video, a care set­ting, fea­tures si­lent act­ing, with dra­matic, yet dig­ni­fied scenes, ac­com­pa­nied by Un­spo­ken by The Rhetoriks.

Prime time: Big Brother fi­nal­ist Jayne Con­nery takes the cam­paign to 10 Down­ing Street

Un­spo­ken sup­port: The Rhetoriks

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