Turning up the Rhetorik Jayne’s care home CCTV campaign boost
CCTV (Care Campaign for the Vulnerable) is set to turn up the volume when it previews its first campaign awareness video at an exclusive preview event at The Crown Plaza in Gerrards Cross tomorrow (Friday).
Jayne Connery, who reached the finals as a Big Brother contestant last year, founded CCTV more than five years ago and has since been campaigning for mandatory CCTV in communal areas in all care/nursing homes.
In addition to campaigning, Jayne has been a carer for her mother since last year, when she took her into her own care after a culmination of failings in the care system.
Through positive media attention, the campaign quickly garnered national public support and Jayne visited 10 Downing Street after the campaign’s Gov- ernment petition quickly secured thousands of signatures.
They continue to engage with politicians, with Dominic Grieve, Jayne’s local MP, agreeing to raise the issue with his parliamentary peers in the House of Commons this autumn.
The Rhetoriks are among the celebrities backing the campaign.
Singer-songwriter Elle Mariachi’s mother, like Jayne’s, is among more than 850,000 people currently living with dementia in the UK.
When Elle found out about the campaign she wanted to help, so she and bandmate Jay Active wrote Unspoken, which has become the soundtrack for the awareness video and will be released as a single to raise funds for the campaign and other dementia organisations.
Guests will see an exclusive preview video and an exclusive live performance of the song from the band.
The mise-en-scene for the video, a care setting, features silent acting, with dramatic, yet dignified scenes, accompanied by Unspoken by The Rhetoriks.
Prime time: Big Brother finalist Jayne Connery takes the campaign to 10 Downing Street
Unspoken support: The Rhetoriks