Scooter company snaps up Uber pair
UBER’S UK head has left the ride-sharing company to join electric scooter start-up Tier.
Fred Jones, who became Uber’s general manager of UK and Ireland in February, has left the role after just five months to run the UK division of German scooter business Tier as it plans to begin renting scooters for use on UK roads. Mr Jones worked at Uber for more than five years, but will begin as Tier’s UK country manager on Wednesday.
Benjamin Bell, Uber’s UK head of public policy, has also left to join Tier.
Both men will join the start-up as it prepares to launch a UK service which will allow people to rent electric scooters through its smartphone app.
Mr Jones said he expects Tier to begin operating in the UK in August, adding that the business already has 1,000 scooters in the country ready for testing.
“We’re going to just have to change the way our cities work. We need to move away from private individual car use,” he said.
He called running the UK division of Uber during the coronavirus pandemic an “exceptional time.” He said: “It was a crazy time to be at the helm.”