Scooter com­pany snaps up Uber pair

The Daily Telegraph - Business - - Front Page - By James Cook

UBER’S UK head has left the ride-shar­ing com­pany to join elec­tric scooter start-up Tier.

Fred Jones, who be­came Uber’s gen­eral man­ager of UK and Ire­land in Fe­bru­ary, has left the role af­ter just five months to run the UK di­vi­sion of Ger­man scooter busi­ness Tier as it plans to be­gin rent­ing scoot­ers for use on UK roads. Mr Jones worked at Uber for more than five years, but will be­gin as Tier’s UK coun­try man­ager on Wed­nes­day.

Ben­jamin Bell, Uber’s UK head of pub­lic pol­icy, has also left to join Tier.

Both men will join the start-up as it pre­pares to launch a UK ser­vice which will al­low peo­ple to rent elec­tric scoot­ers through its smart­phone app.

Mr Jones said he ex­pects Tier to be­gin op­er­at­ing in the UK in Au­gust, adding that the busi­ness al­ready has 1,000 scoot­ers in the coun­try ready for test­ing.

“We’re going to just have to change the way our cities work. We need to move away from pri­vate in­di­vid­ual car use,” he said.

He called run­ning the UK di­vi­sion of Uber dur­ing the coro­n­avirus pan­demic an “ex­cep­tional time.” He said: “It was a crazy time to be at the helm.”

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