Ad­ver­tis­ers will be back: Zucker­berg

The Daily Telegraph - Business - - Front Page - By Lau­rence Dodds in San Fran­cisco

MARK ZUCKER­BERG has dis­missed Face­book’s ever-grow­ing hate speech boy­cott as threat­en­ing “a small per cent” of its rev­enue and said ad­ver­tis­ers will re­turn “soon enough”.

In his most di­rect re­sponse to the boy­cott so far, Mr Zucker­berg vowed not to give in to its de­mands and said: “My guess is that these ad­ver­tis­ers will be back on the plat­form soon enough.”

The re­marks, first re­ported by the Sil­i­con Val­ley news web­site The In­for­ma­tion, were given last week at a pri­vate em­ploy­ees’ meet­ing. A spokesman con­firmed their ac­cu­racy, say­ing: “We make pol­icy changes based on prin­ci­ples, not rev­enue pres­sures.”

It comes as ad­verts for more than 400 com­pa­nies in­clud­ing Ford, Adidas, Coca-Cola and Star­bucks si­mul­ta­ne­ously dis­ap­peared from the so­cial net­work af­ter last-minute peace talks be­tween Face­book and the boy­cotters came to naught.

Mr Zucker­berg said: “We’re not gonna change our poli­cies or ap­proach on any­thing be­cause of a threat to a small per cent of our rev­enue, or to any per cent of our rev­enue.”

A spokesman added: “We take these mat­ters very se­ri­ously and re­spect the feed­back from our part­ners. We’re mak­ing real progress keep­ing hate speech off our plat­form, and we don’t ben­e­fit from this kind of con­tent.”

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