Advertisers will be back: Zuckerberg
MARK ZUCKERBERG has dismissed Facebook’s ever-growing hate speech boycott as threatening “a small per cent” of its revenue and said advertisers will return “soon enough”.
In his most direct response to the boycott so far, Mr Zuckerberg vowed not to give in to its demands and said: “My guess is that these advertisers will be back on the platform soon enough.”
The remarks, first reported by the Silicon Valley news website The Information, were given last week at a private employees’ meeting. A spokesman confirmed their accuracy, saying: “We make policy changes based on principles, not revenue pressures.”
It comes as adverts for more than 400 companies including Ford, Adidas, Coca-Cola and Starbucks simultaneously disappeared from the social network after last-minute peace talks between Facebook and the boycotters came to naught.
Mr Zuckerberg said: “We’re not gonna change our policies or approach on anything because of a threat to a small per cent of our revenue, or to any per cent of our revenue.”
A spokesman added: “We take these matters very seriously and respect the feedback from our partners. We’re making real progress keeping hate speech off our platform, and we don’t benefit from this kind of content.”