M&S stream­lines loy­alty card scheme to re­ward shop­pers

The Daily Telegraph - Business - - Business -

Marks & Spencer has re­vamped its Sparks loy­alty scheme al­low­ing 7m users to shop “for free” af­ter the scheme was crit­i­cised for be­ing too con­fus­ing, writes Laura Onita.

The re­design comes two months ahead of its switch to sell gro­ceries and clothes on­line for the first time through Ocado. Shop­pers will now be able to get in­stant re­wards and give­aways rather than ac­cu­mu­late points, pre­vi­ously tied to dis­counts for spe­cific cat­e­gories such as lin­gerie, beauty or niche veg­eta­bles. The re­tailer has pledged that every week one cus­tomer in each store will get their shop­ping “for free”. It will give away “thou­sands of pounds” for cus­tomers to spend on­line and in store, plus smaller treats such as packs of Percy Pigs sweets and apothe­cary can­dles. It will do­nate to 35 char­i­ties every time cus­tomers use the card. Since 2015 M&S said Sparks has raised nearly £7m for char­ity. A new app for the scheme launches next week.

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