M&S streamlines loyalty card scheme to reward shoppers
Marks & Spencer has revamped its Sparks loyalty scheme allowing 7m users to shop “for free” after the scheme was criticised for being too confusing, writes Laura Onita.
The redesign comes two months ahead of its switch to sell groceries and clothes online for the first time through Ocado. Shoppers will now be able to get instant rewards and giveaways rather than accumulate points, previously tied to discounts for specific categories such as lingerie, beauty or niche vegetables. The retailer has pledged that every week one customer in each store will get their shopping “for free”. It will give away “thousands of pounds” for customers to spend online and in store, plus smaller treats such as packs of Percy Pigs sweets and apothecary candles. It will donate to 35 charities every time customers use the card. Since 2015 M&S said Sparks has raised nearly £7m for charity. A new app for the scheme launches next week.