Johnnie Walker steps into paper bottle in Diageo push for greener packaging
Whisky lovers will soon be able to enjoy a dram poured from a paper vessel as Diageo prepares to launch the world’s first spirits bottle made entirely of sustainably sourced wood, writes Hannah Uttley.
The drinks giant will start selling its whisky brand Johnnie Walker in the plastic-free bottle early next year.
Diageo created the bottle with venture management firm Pilot Lite, to create a new sustainable packaging technology company, Pulpex Limited. The venture will give consumer goods groups access to the paper-based packaging, with Unilever and PepsiCo already signed up to the consortium. Both plan to start selling products in paper bottles next year.
Ewan Andrew, chief sustainability officer at Diageo, admitted that the bottle – which is coated with a resin to contain the liquid – would not provide the same shelf life for whisky as glass.