John­nie Walker steps into paper bot­tle in Di­a­geo push for greener pack­ag­ing

The Daily Telegraph - Business - - Business -

Whisky lovers will soon be able to en­joy a dram poured from a paper ves­sel as Di­a­geo pre­pares to launch the world’s first spir­its bot­tle made en­tirely of sus­tain­ably sourced wood, writes Hannah Ut­t­ley.

The drinks giant will start sell­ing its whisky brand John­nie Walker in the plas­tic-free bot­tle early next year.

Di­a­geo cre­ated the bot­tle with ven­ture man­age­ment firm Pilot Lite, to create a new sus­tain­able pack­ag­ing tech­nol­ogy com­pany, Pulpex Lim­ited. The ven­ture will give con­sumer goods groups ac­cess to the paper-based pack­ag­ing, with Unilever and Pep­siCo al­ready signed up to the con­sor­tium. Both plan to start sell­ing prod­ucts in paper bot­tles next year.

Ewan An­drew, chief sus­tain­abil­ity of­fi­cer at Di­a­geo, ad­mit­ted that the bot­tle – which is coated with a resin to con­tain the liq­uid – would not pro­vide the same shelf life for whisky as glass.

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