Norwich City’s finishing positions during last ten years
Premier League Championship Promoted Relegated Position
15 10 5 1
United, there was optimism that Norwich’s return to the Premier League could be different this time.
Yet the financial chaos Webber (right) inherited when appointed in April 2017, which included a £65million wage bill in the Championship, was never far from the hierarchy’s thoughts.
With £1.2million spent on Sam Byram and Lukas Rupp, Norwich’s other signings consisted of free transfers and loans, and many of them have not worked out.
“If we’d have spent loads of money and it had gone wrong, we’d have been in serious trouble financially,” Webber said. “There are also no guarantees – it’s been proven over the last couple of years that you can spend over £100million badly and get relegated.
“We’re not going to have the biggest budget in the Championship but we’ve now got the tools to be really competitive from a financial point of view.”
Norwich’s budget is likely to be boosted by player sales, with Cantwell, Aarons,
Ben Godfrey and Emi Buendia targets for a number of Premier League clubs.
Webber insists there will be no fire sale and has effectively warned interested clubs not to waste their time by making low offers.
“With all of our players we hold the cards and financially we’re in a good place. It will be on our terms, we don’t need to sell,” he said.
“Two years ago we got just over £20 million from Leicester for James Maddison and that was for one season in the Championship, and when we needed money.
“But for anyone who thinks they can take one of our players, please look at that figure before you pick up the phone.”
Norwich’s future in the second tier also includes Farke. After seven defeats in a row, the German has come under scrutiny from supporters for his tactical decisions and team selection. Yet he has stuck to his principles.
“Daniel has done his best with a group of players who ultimately weren’t good enough,” Webber said. “We want Daniel to stay, what he’s done for this club is unbelievable. Now is the time to be backing him and not putting him under any undue pressure. He will be here as long as he wants to be here. We’re not thinking about making a change and why not have the guy who won the Championship title last year taking you forward?”
Norwich proudly point to the progress of the burgeoning academy, with more than 460 appearances in the past three years from players produced by the club. Next season they will have a manageable £30 million wage bill. They are also close to signing central midfielder Jacob Sorensen from Esbjerg, versatile midfielder Bali Mumba from Sunderland and want winger Dennis Man from Romanian club FCSB.
Webber said: “The cliff edge is huge but we won’t die when we drop off it. We land on our feet, dust ourselves down and go again. This has hurt us and I genuinely believe one day we can get to the Premier League and stay there.”
Tight budget: Lukas Rupp (left) and Sam Byram were signed for a total £1.2 million; Daniel Farke (above) has the club’s backing