Nor­wich City’s fin­ish­ing po­si­tions dur­ing last ten years

The Daily Telegraph - Business - - Sport Football -

Premier League Cham­pi­onship Pro­moted Rel­e­gated Po­si­tion

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United, there was op­ti­mism that Nor­wich’s re­turn to the Premier League could be dif­fer­ent this time.

Yet the fi­nan­cial chaos Web­ber (right) in­her­ited when ap­pointed in April 2017, which in­cluded a £65mil­lion wage bill in the Cham­pi­onship, was never far from the hi­er­ar­chy’s thoughts.

With £1.2mil­lion spent on Sam Byram and Lukas Rupp, Nor­wich’s other sign­ings con­sisted of free trans­fers and loans, and many of them have not worked out.

“If we’d have spent loads of money and it had gone wrong, we’d have been in se­ri­ous trou­ble fi­nan­cially,” Web­ber said. “There are also no guar­an­tees – it’s been proven over the last cou­ple of years that you can spend over £100mil­lion badly and get rel­e­gated.

“We’re not go­ing to have the big­gest bud­get in the Cham­pi­onship but we’ve now got the tools to be re­ally com­pet­i­tive from a fi­nan­cial point of view.”

Nor­wich’s bud­get is likely to be boosted by player sales, with Cantwell, Aarons,

Ben God­frey and Emi Buen­dia tar­gets for a num­ber of Premier League clubs.

Web­ber in­sists there will be no fire sale and has ef­fec­tively warned in­ter­ested clubs not to waste their time by mak­ing low of­fers.

“With all of our play­ers we hold the cards and fi­nan­cially we’re in a good place. It will be on our terms, we don’t need to sell,” he said.

“Two years ago we got just over £20 mil­lion from Le­ices­ter for James Mad­di­son and that was for one sea­son in the Cham­pi­onship, and when we needed money.

“But for any­one who thinks they can take one of our play­ers, please look at that fig­ure be­fore you pick up the phone.”

Nor­wich’s fu­ture in the se­cond tier also in­cludes Farke. Af­ter seven de­feats in a row, the Ger­man has come un­der scru­tiny from sup­port­ers for his tac­ti­cal de­ci­sions and team se­lec­tion. Yet he has stuck to his prin­ci­ples.

“Daniel has done his best with a group of play­ers who ul­ti­mately weren’t good enough,” Web­ber said. “We want Daniel to stay, what he’s done for this club is un­be­liev­able. Now is the time to be back­ing him and not putting him un­der any un­due pres­sure. He will be here as long as he wants to be here. We’re not think­ing about mak­ing a change and why not have the guy who won the Cham­pi­onship ti­tle last year tak­ing you for­ward?”

Nor­wich proudly point to the progress of the bur­geon­ing academy, with more than 460 ap­pear­ances in the past three years from play­ers pro­duced by the club. Next sea­son they will have a man­age­able £30 mil­lion wage bill. They are also close to sign­ing cen­tral mid­fielder Ja­cob Sorensen from Es­b­jerg, ver­sa­tile mid­fielder Bali Mumba from Sun­der­land and want winger Den­nis Man from Ro­ma­nian club FCSB.

Web­ber said: “The cliff edge is huge but we won’t die when we drop off it. We land on our feet, dust our­selves down and go again. This has hurt us and I gen­uinely be­lieve one day we can get to the Premier League and stay there.”

Tight bud­get: Lukas Rupp (left) and Sam Byram were signed for a to­tal £1.2 mil­lion; Daniel Farke (above) has the club’s back­ing

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