Fiat and PSA aim high as ‘Stel­lan­tis’

The Daily Telegraph - Business - - Business - By Alan Tovey

THE $50bn (£40bn) merger of car­mak­ers Fiat Chrysler and PSA Group will not only mean a new force in the au­to­mo­tive world, but also a new name: “Stel­lan­tis”.

Ac­cord­ing to the two man­u­fac­tur­ers, the ti­tle is “rooted in the Latin verb stello, mean­ing to brighten with stars”.

In a joint an­nounce­ment, they added that it “draws in­spi­ra­tion from this new and am­bi­tious align­ment of sto­ried au­to­mo­tive brands and strong com­pany cul­tures that in com­ing to­gether are cre­at­ing one of the new lead­ers in the next era of mo­bil­ity”.

It will not mean peo­ple driv­ing Stel­lan­tis-badged cars. The cur­rent mar­ques, which in­clude Alfa Romeo, Citroen and Vaux­hall, will re­main. The name will be used at a cor­po­rate level. Even be­fore the pan­demic, de­mand for cars was slow­ing and man­u­fac­tur­ers are seek­ing al­liances to share the huge costs of de­vel­op­ing elec­tric cars.

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