Fiat and PSA aim high as ‘Stellantis’
THE $50bn (£40bn) merger of carmakers Fiat Chrysler and PSA Group will not only mean a new force in the automotive world, but also a new name: “Stellantis”.
According to the two manufacturers, the title is “rooted in the Latin verb stello, meaning to brighten with stars”.
In a joint announcement, they added that it “draws inspiration from this new and ambitious alignment of storied automotive brands and strong company cultures that in coming together are creating one of the new leaders in the next era of mobility”.
It will not mean people driving Stellantis-badged cars. The current marques, which include Alfa Romeo, Citroen and Vauxhall, will remain. The name will be used at a corporate level. Even before the pandemic, demand for cars was slowing and manufacturers are seeking alliances to share the huge costs of developing electric cars.