Di­rect Line ac­quires start-up Brolly

The Daily Telegraph - Business - - Business -

Di­rect Line has struck a deal to buy Brolly, a Lon­don-based in­sur­ance start-up, for an undis­closed price. It hopes the ac­qui­si­tion, due to com­plete be­fore Oc­to­ber, will ac­cel­er­ate its move into dig­i­tal in­sur­ance. Launched in 2016, Brolly has raised $2.1m (£1.7m) from pri­vate in­vestors. It col­lates users’ var­i­ous in­sur­ance poli­cies into a sin­gle app and of­fers home con­tents cover.

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