Dyson blames virus for making 600 staff redundant in UK
DYSON is axing 600 of its 4,000 UK staff in a scramble to adjust to the post-Covid economy.
Redundancies will be spread across the business but largely focused on retail roles, with Dyson employees working at department store concessions likely to be hit hard.
There will also be cuts to the vacuum maker’s customer service team at its company headquarters in Malmesbury,
Wiltshire, along with back-office functions such as its legal department. Some research and development roles are also understood to be affected.
Demand for its vacuums, fans and hairdryers is thought to have shifted online as shops were forced to close to control the pandemic, meaning many in-store jobs were no longer viable when restrictions came to an end.
The company had already been looking to move customer support online, and this shift is now being sped up. A
Dyson spokesman said: “The Covid-19 crisis has accelerated changes in consumer behaviour and therefore requires changes in how we engage with our customers and how we sell our products. We are evolving our organisation and reflecting these changes to make us faster, more agile, and better able to grow sustainably.”
The job losses are part of a global reorganisation that will see a further 300 staff axed in other countries, out of a total of 14,000 workers worldwide. Dyson
did not reveal whether consumers had cut back on buying its goods during the pandemic as well as shifting to the internet.
The business has made Sir James Dyson one of Britain’s richest men with an estimated fortune of £16bn. He moved large parts of it abroad last year, shifting manufacturing to Singapore.
Dyson said that none of its staff were furloughed during the Covid-19 crisis, and the business did not take any government support.