Dog food company serves up 500 jobs with new factory
AN UPMARKET dog food company backed by the former boss of Sky Bet is creating up to 500 new jobs with the opening of a new factory near Doncaster in South Yorkshire.
Butternut Box, whose chairman is Richard Flint, is targeting the burgeoning premium pet food market.
Co-founder Dave Nolan is hoping to follow in the footsteps of Lily’s Kitchen, which was sold to food giant Nestlé Purina in a deal worth more than £100m.
Unlike Lily’s Kitchen, however, Butternut Box sells direct to customers online rather than in shops. Butternut Box was founded almost five years ago after Mr Nolan was forced to make his own dog food after off-the-shelf brands left his pooch with “chronic flatulence”.
The firm, which employs around 85 people, has already secured £40m from venture capitalists including L Catterton. Mr Nolan said the pandemic had not dampened demand among Britons to look after their dogs. Sales were 50pc higher in the first half of 2020 compared with the previous year.
Butternut Box secured £40m in funding and said sales had soared despite the pandemic