ITV blazes a trail as diversity director takes seat on board
‘I feel passionately viewers should see their lives and experiences authentically represented onscreen’
ITV has become the first FTSE 100 firm to appoint a dedicated diversity director to its executive board.
Ade Rawcliffe, the broadcaster’s first group director of diversity and inclusion, will be a member of its management board and report to chief executive Dame Carolyn McCall.
The former Channel 4 and BBC executive joined ITV in 2017 as its director of creative diversity.
Ms Rawcliffe will partner with teams from commissioning, HR and social purpose to deliver the company’s diversity acceleration plan.
Dame Carolyn said: “Putting this new role on the board ensures diversity is part of business discussion and decision making at the most senior level. Ade’s appointment is a demonstration of our commitment to improve diversity and inclusion in ITV.”
Creating this new role demonstrated the commitment of senior management at Britain’s biggest commercial broadcaster to improving diversity and inclusion, Ms Rawcliffe said. “I feel passionately that all our viewers should see their lives and experiences authentically represented onscreen,” she said.
“I believe that talent is all around us and that opportunities behind the camera and more generally within ITV itself should be equally accessible to all. This is the right thing to do, but there is also a proven business case for greater diversity and better representation.”
Ms Rawcliffe began her career in broadcasting in the mid-Nineties as a runner at Granada Television, now owned by ITV.
Shares in ITV fell 5pc yesterday, making it the biggest FTSE 100 faller.