ITV blazes a trail as di­ver­sity di­rec­tor takes seat on board

The Daily Telegraph - Business - - Business - By Chris John­ston

‘I feel pas­sion­ately view­ers should see their lives and ex­pe­ri­ences au­then­ti­cally rep­re­sented on­screen’

ITV has be­come the first FTSE 100 firm to ap­point a ded­i­cated di­ver­sity di­rec­tor to its ex­ec­u­tive board.

Ade Raw­cliffe, the broad­caster’s first group di­rec­tor of di­ver­sity and in­clu­sion, will be a mem­ber of its man­age­ment board and re­port to chief ex­ec­u­tive Dame Carolyn McCall.

The for­mer Chan­nel 4 and BBC ex­ec­u­tive joined ITV in 2017 as its di­rec­tor of cre­ative di­ver­sity.

Ms Raw­cliffe will part­ner with teams from com­mis­sion­ing, HR and so­cial pur­pose to de­liver the com­pany’s di­ver­sity ac­cel­er­a­tion plan.

Dame Carolyn said: “Putting this new role on the board en­sures di­ver­sity is part of busi­ness dis­cus­sion and de­ci­sion mak­ing at the most se­nior level. Ade’s ap­point­ment is a demon­stra­tion of our com­mit­ment to im­prove di­ver­sity and in­clu­sion in ITV.”

Cre­at­ing this new role demon­strated the com­mit­ment of se­nior man­age­ment at Bri­tain’s big­gest com­mer­cial broad­caster to im­prov­ing di­ver­sity and in­clu­sion, Ms Raw­cliffe said. “I feel pas­sion­ately that all our view­ers should see their lives and ex­pe­ri­ences au­then­ti­cally rep­re­sented on­screen,” she said.

“I be­lieve that tal­ent is all around us and that op­por­tu­ni­ties be­hind the cam­era and more gen­er­ally within ITV it­self should be equally ac­ces­si­ble to all. This is the right thing to do, but there is also a proven busi­ness case for greater di­ver­sity and bet­ter rep­re­sen­ta­tion.”

Ms Raw­cliffe be­gan her ca­reer in broad­cast­ing in the mid-Nineties as a run­ner at Granada Tele­vi­sion, now owned by ITV.

Shares in ITV fell 5pc yes­ter­day, mak­ing it the big­gest FTSE 100 faller.

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