Selfridges plans to sell kale and spring greens grown on ‘vertical farm unit’ inside its store
SHOPPERS visiting Selfridges will soon be able to buy kale and spring greens grown in-store.
The department store chain has installed a vertical farm unit where it will grow scarlet kale, nero di Toscana kale and golden purslane, alongside other greens.
It is part of Selfridge’s Project Earth, a five-year sustainability plan under boss Anne Pitcher which also includes a clothing hire service and a secondhand fashion shop.
Last month, struggling peer John Lewis said it was doubling down on services such as furniture hire, and even opening garden centres, to shore up revenues. Selfridges worked with
Infarm, a Berlin-based business, to install a farm similar to one fitted at Marks & Spencer’s store in Clapham, south London.
It has recently cut 450 jobs after lockdown affected sales. Recovery is slow, as a significant slice of revenue at its flagship store in London comes from overseas and domestic tourists.
Selfridges has also teamed up with HURR, an online fashion rental platform, to offer 100 items from more than 40 fashion brands for hire for up to 20 days at a time.
John Lewis said it was working with Fat Llama this week to test its furniture rental service.
Ms Pitcher told the Guardian: “I think we’ve all changed and people will care not only about how you do business, but how you place people and planet at the heart of your thinking. So many businesses are so far away from that.”
Her remarks echo the views of Dame Sharon White at John Lewis. She told staff last month that its purpose should be modern, relevant and inspiring.
“The themes of tackling inequality, of well-being, and sustainable living will be at its core,” she added.