World Trade boss to bring fizz to Pepsi’s key strategic goals
THE outgoing boss of the World Trade Organisation is joining food and drinks giant PepsiCo in a role that will involve boosting its engagement with governments and international organisations.
Roberto Azevêdo, who has been in charge of the WTO since 2013, will join the maker of Pepsi and Doritos crisps next month as chief corporate affairs officer, and will also oversee the company’s drive to improve workforce diversity and reduce plastic waste.
In May, the former Brazilian diplomat announced he would step down from the trade body a year earlier than expected. At the time, Mr Azevêdo said he was leaving early to avoid the battle over his replacement from clashing with the meeting of the WTO’s top decision-making body, which has been postponed to next year.
The move to PepsiCo is the latest example of multinationals poaching politicians and officials with extensive contact books and influence.
It comes just days after former chancellor Sajid Javid was hired as an adviser to US investment bank JP Morgan.