World Trade boss to bring fizz to Pepsi’s key strate­gic goals

The Daily Telegraph - Business - - Business - By Si­mon Foy

THE out­go­ing boss of the World Trade Or­gan­i­sa­tion is join­ing food and drinks gi­ant Pep­siCo in a role that will in­volve boosting its en­gage­ment with govern­ments and in­ter­na­tional or­gan­i­sa­tions.

Roberto Azevêdo, who has been in charge of the WTO since 2013, will join the maker of Pepsi and Dori­tos crisps next month as chief cor­po­rate af­fairs of­fi­cer, and will also over­see the com­pany’s drive to im­prove work­force di­ver­sity and re­duce plas­tic waste.

In May, the for­mer Brazil­ian diplo­mat an­nounced he would step down from the trade body a year ear­lier than ex­pected. At the time, Mr Azevêdo said he was leav­ing early to avoid the bat­tle over his re­place­ment from clash­ing with the meet­ing of the WTO’s top de­ci­sion-mak­ing body, which has been postponed to next year.

The move to Pep­siCo is the lat­est ex­am­ple of multi­na­tion­als poach­ing politi­cians and of­fi­cials with ex­ten­sive con­tact books and in­flu­ence.

It comes just days af­ter for­mer chan­cel­lor Sa­jid Javid was hired as an ad­viser to US in­vest­ment bank JP Mor­gan.

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