Franco Manca chief hails ‘eat out’ deal

The Daily Telegraph - Business - - Business - By Hannah Ut­t­ley

THE owner of Franco Manca and The Real Greek hailed the suc­cess of the Gov­ern­ment’s “Eat Out to Help Out” scheme yes­ter­day as it racked up some of its best-ever weekly sales.

David Page, chief ex­ec­u­tive of Ful­ham Shore, said the restau­rant group had recorded sales of close to £1.5m dur­ing the sec­ond week of Au­gust, de­spite some of its sites re­main­ing shut. He said the boost Ful­ham Shore’s restau­rants have seen from the scheme was equiv­a­lent to two ad­di­tional days of trade in a week, adding that this had not sig­nif­i­cantly hit week­end trade.

The scheme gives din­ers a 50pc dis­count on food and soft drinks from Mon­day to Wed­nes­day dur­ing Au­gust, up to £10 a head. Some op­er­a­tors had feared the ini­tia­tive could sim­ply shift trade from the week­end. “Al­though our sales have al­most dou­bled on those days where the dis­count is ap­plied, our un­der­ly­ing sales growth is al­most up on last year’s fig­ures in Au­gust,” Mr Page said. “The week­end doesn’t drop by very much.”

Mr Page said the scheme had en­cour­aged cus­tomers to or­der more when eat­ing out and boosted tips for wait­ers and kitchen staff.

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