Franco Manca chief hails ‘eat out’ deal
THE owner of Franco Manca and The Real Greek hailed the success of the Government’s “Eat Out to Help Out” scheme yesterday as it racked up some of its best-ever weekly sales.
David Page, chief executive of Fulham Shore, said the restaurant group had recorded sales of close to £1.5m during the second week of August, despite some of its sites remaining shut. He said the boost Fulham Shore’s restaurants have seen from the scheme was equivalent to two additional days of trade in a week, adding that this had not significantly hit weekend trade.
The scheme gives diners a 50pc discount on food and soft drinks from Monday to Wednesday during August, up to £10 a head. Some operators had feared the initiative could simply shift trade from the weekend. “Although our sales have almost doubled on those days where the discount is applied, our underlying sales growth is almost up on last year’s figures in August,” Mr Page said. “The weekend doesn’t drop by very much.”
Mr Page said the scheme had encouraged customers to order more when eating out and boosted tips for waiters and kitchen staff.