Verid­ium ap­points Geri to ex­pand into Europe and US

The Daily Telegraph - Business - - Business - By Michael Cog­ley

A BIO­MET­RICS start-up backed by City ty­coon Michael Spencer has ap­pointed a new chief ex­ec­u­tive to lead the com­pany’s ex­pan­sion into Europe and the US.

Is­met Geri, who has held a num­ber of se­nior lead­er­ship roles in US listed busi­nesses, in­clud­ing Proof­point and Ju­niper, will take the helm at Verid­ium. The Lon­don-based com­pany of­fers a “pass­word­less” lo­gin sys­tem for its clients us­ing a com­bi­na­tion of ver­i­fi­ca­tion meth­ods like fa­cial scan­ning and the way a per­son holds their phone.

The com­pany can also help busi­nesses on-board new em­ploy­ees and cus­tomers re­motely as well as ver­ify di­rec­tors di­alling in for vir­tual board meet­ings.

Mr Geri said he in­tends to open an of­fice in the DACH re­gion, made up of Ger­many, Switzer­land, and Aus­tria, as the com­pany had de­vel­oped “good ac­tiv­ity” in the area. “We plan to do the same in south­ern Europe, most prob­a­bly from France,” he said.

“We are also ex­pand­ing our team in the UK and Ire­land as it is one of our big­gest mar­kets. We will also ex­pand our team in the US East Coast too.”

The newly-ap­pointed chief said the ex­pan­sion plans were in the “very short term”. He also said he ex­pected the au­then­ti­ca­tion mar­ket to “ex­plode” in the com­ing years. “The mar­ket has reached a level of ma­tu­rity in terms of adop­tion of the tech,” Mr Geri said.

“Maybe 10 years ago peo­ple didn’t want to share their face, or fin­ger­print or voice, now it is well adopted.” The firm is backed by bil­lion­aire Mr Spencer, who made his money in stock­broking and gave the com­pany $14.2m (£10.9m) in 2018.

Mr Geri has taken on the role af­ter spend­ing a five-month stint as vice pres­i­dent of strate­gic ac­counts at bio­met­rics firm On­fido. He has taken over from out­go­ing chief ex­ec­u­tive James Stickland who will re­main on the board as a non-ex­ec­u­tive di­rec­tor. Mr Spencer said the new chief will bring a “phe­nom­e­nal amount” to the com­pany.

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