Veridium appoints Geri to expand into Europe and US
A BIOMETRICS start-up backed by City tycoon Michael Spencer has appointed a new chief executive to lead the company’s expansion into Europe and the US.
Ismet Geri, who has held a number of senior leadership roles in US listed businesses, including Proofpoint and Juniper, will take the helm at Veridium. The London-based company offers a “passwordless” login system for its clients using a combination of verification methods like facial scanning and the way a person holds their phone.
The company can also help businesses on-board new employees and customers remotely as well as verify directors dialling in for virtual board meetings.
Mr Geri said he intends to open an office in the DACH region, made up of Germany, Switzerland, and Austria, as the company had developed “good activity” in the area. “We plan to do the same in southern Europe, most probably from France,” he said.
“We are also expanding our team in the UK and Ireland as it is one of our biggest markets. We will also expand our team in the US East Coast too.”
The newly-appointed chief said the expansion plans were in the “very short term”. He also said he expected the authentication market to “explode” in the coming years. “The market has reached a level of maturity in terms of adoption of the tech,” Mr Geri said.
“Maybe 10 years ago people didn’t want to share their face, or fingerprint or voice, now it is well adopted.” The firm is backed by billionaire Mr Spencer, who made his money in stockbroking and gave the company $14.2m (£10.9m) in 2018.
Mr Geri has taken on the role after spending a five-month stint as vice president of strategic accounts at biometrics firm Onfido. He has taken over from outgoing chief executive James Stickland who will remain on the board as a non-executive director. Mr Spencer said the new chief will bring a “phenomenal amount” to the company.