The Daily Telegraph - Business : 2020-09-01

Sport : 24 : 16

Sport

The Daily Telegraph Tuesday 1 September 2020 *** 16 Sport Final whistle Jim White How to look after the family interests U Messi’s people are careful to ensure nothing untoward happens to damage the man’s reputation nlike Josh de Caires, Michael Atherton’s cricketing son who uses his mother’s surname so as not to trade on the ready associatio­n with his father, the Argentine footballer Maxi Biancucchi does not shirk from familial relationsh­ip. He likes “If he were happy at Barcelona he would have stayed there,” Messi’s Cousin told an Argentine radio station, arguing that the gargantuan buyout clause in the player’s contract represente­d a restraint of trade. He did not say so by chance. The organisati­on that surrounds the world’s most renowned sportsman does not allow unauthoris­ed outbursts. Messi’s people are careful to ensure nothing untoward happens to damage the reputation of the man at the centre of the business. That is largely because Messi’s people are, literally, Messi’s people. His father has long controlled his career. His cousin is his spokesman. Family members provide a human shield, and they speak as one. Do not be surprised if next week the man who likes to call himself Messi’s Brother-in-Law reveals that the player once visited Maine Road as a boy and developed a lifelong fascinatio­n with the Kippax Stand. Surely it is now time to allow that love to be fulfilled. The Messi approach is one being borrowed across the game. Kylian Mbappe’s agent is his father. Neymar Snr is estimated to have earned over £100 million adeptly steering his son’s career. In England, too, Marcus Rashford’s agent is his brother. At Chelsea, when it comes to discussing the terms of Callum Hudson-Odoi’s contract, the club know they will have to negotiate with his father, the formidably named former Ghana internatio­nal Bismark Odoi. The idea is an attractive one. Why allow an outsider to hoover up large quantities of commission when you could keep it all in house? Far better, too, for a player’s well-being not to have a dodgy agent underminin­g his relationsh­ip with his club in order to profit from to be known by the nickname El Primo de Messi – or Messi’s Cousin. And, over the weekend, Messi’s Cousin cheerfully weighed in to the controvers­y over his relative’s putative move away from Barcelona (oddly, Lionel Messi does not go by the reciprocal nickname of Biancucchi’s Cousin). an unnecessar­y transfer. Keeping it in the family allows best interests to remain at the heart of the business. Or, at least, that is the theory. It does, however, depend on the family member not becoming intoxicate­d by wheeling and dealing. A recent Netflix documentar­y attempted to launder the reputation of Nicolas Anelka, casting him as a misunderst­ood romantic who merely loved the game. Unfortunat­ely, the more you watched, the more the documentar­y appeared to suggest he was actually a willing collaborat­or with his brothers in a business strategy. It was a modus operandi that clearly appealed to Danijel Arnautovic. He brilliantl­y wangled his brother Marko out of Stoke City to make a lucrative move to West Ham United. Soon, however, the brotherly agent was at it again, insisting his client wanted to head to China. West Ham initially capitulate­d and increased Marko’s wages. So far, so clever. Until Danijel upped the ante six months on, eventually moving his brother to the Far East before he had an opportunit­y to make his mark in east London. Marko’s career is now treading water in the cash reservoir that is the Chinese Super League. Oh well, it made them both rich. And at least they are still together. Unlike the mistress of insider agenting and her first client. A former showgirl called Wanda Nara was fruitfully looking after her husband Maxi Lopez’s affairs until she spotted a more lucrative opportunit­y in the same Sampdoria dressing room. When she signed up Mauro Icardi, she dumped Lopez not only as a client but as a husband, too. She is now known as Wanda Icardi. Which is proof that in football, business and pleasure do sometimes mix. Human shield: Lionel Messi with Maxi Biancucchi (far right), his cousin, who is also his spokesman

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