Morrisons blooms with flower sales
MORRISONS is doubling the number of florists in its stores after demand boomed for blooms as customers sought to cheer themselves up during lockdown.
The Bradford-based grocer is to hire 180 qualified professional florists this autumn by installing 60 new flower stations across its stores, taking the total to more than 100. The stalls will employ 300 people overall.
Flowers were a lockdown bestseller as families sought some cheer during the pandemic. Online searches for flowers have almost tripled in the past few months, according to Google data, and Morrisons is selling more than 4m stems per week.
Jane Watson, who manages flowers at Morrisons, said they have sold well because they make people feel happier. She said: “We work with some of the best growers in the world and have some of the best stems. So we wanted to have the best florists in store to make bouquets for our customers.
“It’s been a difficult year for the flower industry, and we hope this also provides good job prospects for florists looking for work.”
The supermarket also launched a next-day flower delivery service in May.