Morrisons blooms with flower sales

The Daily Telegraph - Business - - Front Page - By Si­mon Foy

MORRISONS is dou­bling the num­ber of florists in its stores af­ter de­mand boomed for blooms as cus­tomers sought to cheer them­selves up dur­ing lock­down.

The Brad­ford-based gro­cer is to hire 180 qual­i­fied pro­fes­sional florists this au­tumn by in­stalling 60 new flower sta­tions across its stores, tak­ing the to­tal to more than 100. The stalls will em­ploy 300 peo­ple over­all.

Flow­ers were a lock­down best­seller as fam­i­lies sought some cheer dur­ing the pan­demic. On­line searches for flow­ers have al­most tripled in the past few months, ac­cord­ing to Google data, and Morrisons is sell­ing more than 4m stems per week.

Jane Wat­son, who man­ages flow­ers at Morrisons, said they have sold well be­cause they make peo­ple feel hap­pier. She said: “We work with some of the best grow­ers in the world and have some of the best stems. So we wanted to have the best florists in store to make bou­quets for our cus­tomers.

“It’s been a dif­fi­cult year for the flower in­dus­try, and we hope this also pro­vides good job prospects for florists look­ing for work.”

The su­per­mar­ket also launched a next-day flower de­liv­ery ser­vice in May.

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