Mar­ket­ing soft­ware firm lands £17m from LDC

The Daily Telegraph - Business - - Business -

Mar­ket­ing soft­ware firm Beek­man As­so­ci­ates has se­cured a £17m in­vest­ment from LDC, the pri­vate eq­uity in­vestor, to al­low it to “scale quickly”. Beek­man, which de­vel­oped soft­ware tools to help brands track the suc­cess of their mar­ket­ing ac­tiv­ity, cur­rently has of­fices in Lon­don and New York, and said the funds should help it ex­pand into new re­gions.

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