Top Gear trio’s so­cial net­work loses its CFO

The Daily Telegraph - Business - - Business - By James Cook

THE so­cial net­work busi­ness set up by for­mer Top Gear pre­sen­ters Jeremy Clark­son, James May and Richard Ham­mond has lost a key ex­ec­u­tive as it gears up to ex­pand into sports and mu­sic.

DriveTribe, a so­cial net­work for car fans which al­lows them to con­nect with the trio of pre­sen­ters, lost chief fi­nan­cial of­fi­cer Dy­lan Mur­phy ear­lier this month. Mr Mur­phy, who was also the com­pany’s head of op­er­a­tions, le­gal and HR, left fol­low­ing a three-month han­dover process, Jonathan Mor­ris, its chief ex­ec­u­tive, con­firmed.

The ex­ec­u­tive will be re­placed by two in­ter­nal pro­mo­tions, Mr Mor­ris said.

DriveTribe ex­pe­ri­enced a 25pc surge in traf­fic dur­ing lock­down. Monthly ac­tive users rose from nine mil­lion to around 11.4 mil­lion.

The com­pany’s chief ex­ec­u­tive be­lieves the rise in users ac­cess­ing the site came largely from males aged be­tween 30 and 50.

“We saw a very, very rapid rise at the start. It’s been nicely tick­ing up ever since,” Mr Mor­ris said.

The busi­ness is now con­sid­er­ing ex­pand­ing to launch new so­cial net­works about sports and mu­sic, be­yond its ex­ist­ing sites about cars and food.

DriveTribe had con­sid­ered launch­ing a travel site this year but no longer plans to do so fol­low­ing the pan­demic.

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