Top Gear trio’s social network loses its CFO
THE social network business set up by former Top Gear presenters Jeremy Clarkson, James May and Richard Hammond has lost a key executive as it gears up to expand into sports and music.
DriveTribe, a social network for car fans which allows them to connect with the trio of presenters, lost chief financial officer Dylan Murphy earlier this month. Mr Murphy, who was also the company’s head of operations, legal and HR, left following a three-month handover process, Jonathan Morris, its chief executive, confirmed.
The executive will be replaced by two internal promotions, Mr Morris said.
DriveTribe experienced a 25pc surge in traffic during lockdown. Monthly active users rose from nine million to around 11.4 million.
The company’s chief executive believes the rise in users accessing the site came largely from males aged between 30 and 50.
“We saw a very, very rapid rise at the start. It’s been nicely ticking up ever since,” Mr Morris said.
The business is now considering expanding to launch new social networks about sports and music, beyond its existing sites about cars and food.
DriveTribe had considered launching a travel site this year but no longer plans to do so following the pandemic.