Tourism is worth £1bn to Gwynedd

Caernarfon Herald - - NEWS -

LAST year, the tourism sec­tor in Gwynedd had its most suc­cess­ful year ever, with ex­pen­di­ture in the lo­cal econ­omy pass­ing the £1 bil­lion mark.

As well as peak sea­son vis­i­tors, there was also an in­crease in spend­ing out­side of the sum­mer months, with the pe­riod from Oc­to­ber to April show­ing a sub­stan­tial in­crease in ex­pen­di­ture com­pared to previous years.

The an­nual tourism fig­ures (STEAM) showed that over seven mil­lion peo­ple vis­ited Gwynedd dur­ing 2016 – an in­crease of 3.2% on the previous year. There was also an in­crease of 5.5% in the num­ber of tourists that stayed overnight, pro­vid­ing a wel­come boost to busi­nesses in the tourism sec­tor.

Coun­cil­lor Ioan Thomas, Gwynedd Coun­cil Cab­i­net Mem­ber for Eco­nomic De­vel­op­ment said: “These days, tourists and vis­i­tors to the area ap­pre­ci­ate the fact that Gwynedd is a place to be en­joyed all year round. The in­vest­ments made in a num­ber of sec­tors over the last few years mean that there are a whole host of pop­u­lar at­trac­tions in var­i­ous lo­ca­tions around the county, and we no longer rely on fair weather to at­tract vis­i­tors.

“With more and more peo­ple us­ing dig­i­tal plat­forms to plan hol­i­days, the Coun­cil’s Tourism Ser­vice has in­vested in mar­ket­ing strate­gies, and in par­tic­u­lar rais­ing aware­ness via on­line cam­paigns. Visit Wales and pri­vate busi­nesses have also helped to build and sup­port these ef­forts, and this in­vest­ment is def­i­nitely bear­ing fruit, with sub­stan­tial ex­pen­di­ture in the lo­cal econ­omy.”

The aim for the next few years will be to ex­tend the tourism sea­son, by im­prov­ing vis­i­tors’ ex­pe­ri­ences, in or­der to try and in­crease ex­pen­di­ture by tourists, and also pro­vid­ing well-paid jobs through­out the year.

There has been sig­nif­i­cant in­vest­ment in tourism over re­cent years

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