En­gine re­acts to mar­keter de­mand with in-house shop

Campaign UK - - FRONT PAGE - By Kate Magee

En­gine has launched Nufu, a global agency that will pro­vide per­son­alised teams to work inside client com­pa­nies.

The agency will sup­ply teams for clients look­ing for on-site mar­ket­ing sup­port, whether in cre­ative, strat­egy, de­sign or pro­duc­tion.

The launch, which bears sim­i­lar­i­ties to Oliver’s model, fol­lows in­creas­ing client de­mand for al­ways-on con­tent and de­sign ca­pa­bil­ity.

Ded­i­cated per­for­mance spe­cial­ists from En­gine’s data agency, Fuel, and me­dia ser­vices di­vi­sion, En­gine Me­dia, will work with Nufu to en­sure all out­puts are ef­fec­tively mea­sured and op­ti­mised.

Deb­bie Klein, chief ex­ec­u­tive, Europe and Asia, of En­gine, said: “More and more of our clients want agency in­sights and ex­per­tise on-site. To date, the breed of on-site agen­cies has been solely fo­cused on warm bod­ies, but we will add in­sight and mea­sure­ment.”

For­mer Oliver em­ployee Sam Broster has been hired to run the agency as man­ag­ing di­rec­tor. He will re­port to UK group man­ag­ing di­rec­tor Si­mon Peck. Nufu, short for Nu­clear Fu­sion, will launch with seven full-time staff.

Nufu’s found­ing client is Transpen­nine Ex­press. A team will be based at the rail op­er­a­tor’s Manch­ester HQ.

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