M&C Saatchi lined up for Tory elec­tion cam­paign

Campaign UK - - FRONT PAGE - By Maisie Mc­cabe

M&C Saatchi is un­der­stood to be in talks about work­ing on the Con­ser­va­tive Party’s gen­eral elec­tion cam­paign.

The re­la­tion­ship between the Tories and the agency’s founders be­gan in the 1970s, when they cre­ated the “Labour isn’t work­ing” ad for Mar­garet Thatcher while run­ning Saatchi & Saatchi.

M&C Saatchi ex­ec­u­tives are talk­ing to Sir Lyn­ton Crosby about the 8 June gen­eral elec­tion, although noth­ing has yet been fi­nalised.

M&C Saatchi worked with Crosby on the vic­to­ri­ous Con­ser­va­tive elec­tion cam­paign in 2015, cre­at­ing a poster fea­tur­ing Ed Miliband in Alex Sal­mond’s pocket.

The shop was less suc­cess­ful in last year’s Euro­pean Union ref­er­en­dum, when it worked with Bri­tain Stronger in Europe.

A spokes­woman for the Con­serva- tives was un­avail­able for com­ment. M&C Saatchi de­clined to com­ment.

Labour hired Krow and BMG Re­search in Novem­ber 2016 to get “bat­tle ready” ahead of a pos­si­ble snap elec­tion.

Krow is cur­rently work­ing with the party on its gen­eral elec­tion strat­egy. It is likely to pro­duce press and out­door ads as well as work with Labour’s in­house team on dig­i­tal ac­tiv­ity.

Crea­ture of Lon­don had meet­ings at Portcullis House this week about work­ing with the Green Party.

Tories: suc­cess­ful 2015 cam­paign

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