5,000 ADS AL­TERED OR WITH­DRAWN LAST YEAR

Campaign UK - - NEWS -

Al­most 5,000 ads were changed or with­drawn in 2016 as a re­sult of ac­tion from the Ad­ver­tis­ing Stan­dards Author­ity and the Com­mit­tee of Ad­ver­tis­ing Prac­tice, the or­gan­i­sa­tions’ an­nual re­port re­veals. The 4,824 ads marked an in­crease of 5% on 2015’s to­tal and an all-time high. In to­tal, the ASA re­ceived 28,521 com­plaints – down 3.5% year on year. These com­plaints in­volved 16,999 ads – 28.4% of which were rep­ri­manded.

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