5,000 ADS ALTERED OR WITHDRAWN LAST YEAR
Almost 5,000 ads were changed or withdrawn in 2016 as a result of action from the Advertising Standards Authority and the Committee of Advertising Practice, the organisations’ annual report reveals. The 4,824 ads marked an increase of 5% on 2015’s total and an all-time high. In total, the ASA received 28,521 complaints – down 3.5% year on year. These complaints involved 16,999 ads – 28.4% of which were reprimanded.