C4 ROLLS OUT NEW ALL 4 AD FOR­MAT

Campaign UK - - NEWS -

Chan­nel 4 has in­tro­duced a new ad for­mat on video-on­de­mand ser­vice All 4 that en­ables ad­ver­tis­ers to in­cor­po­rate the viewer’s name into the au­dio of ads. The tech­nol­ogy uses first-party data from Chan­nel 4’s data­base of 15 mil­lion users.

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