Campaign UK - - NEWS -

Brit­taney Kiefer thinks the Heineken ad took a page from the Pepsi play­book: “I ap­plaud other ef­forts in this cam­paign to bring peo­ple to­gether but this film falls short. It sets up a false equiv­a­lence between views such as fem­i­nism and sex­ism, and ends on a neat, glossed-over note. The prod­uct place­ment amid such con­tro­ver­sial dis­cus­sions made me cringe.”

BRAND Heineken TI­TLE Worlds apart AGENCY Publi­cis Lon­don CLIENT Cindy Ter­voort, head of mar­ket­ing

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