Cutts suc­ceeds Clark as HSBC mar­ket­ing chief

Campaign UK - - NEWS - By Si­mon Gwynn

HSBC has ap­pointed for­mer se­nior Mon­delez In­ter­na­tional ex­ec­u­tive Leanne Cutts as group head of mar­ket­ing, suc­ceed­ing Chris Clark, who is leav­ing the bank af­ter 15 years.

Cutts, who takes up the role this month, was pres­i­dent for gum, candy and bev­er­ages in Asia-pa­cific, the Mid­dle East and Africa at Mon­delez from Oc­to­ber 2016, based in Tokyo.

She joined the snacks com­pany in 2011 as vice-pres­i­dent of mar­ket­ing for Asia-pa­cific, re­lo­cat­ing to Ja­pan from Sin­ga­pore two years later as na­tional pres­i­dent and man­ag­ing di­rec­tor. Be­fore Mon­delez, Cutts (pic­tured) spent 17 years with Glax­o­smithk­line in Syd­ney, Lon­don, Delhi and Hong Kong. She was pre­vi­ously a brand man­ager at Unilever in Aus­tralia. Clark, who is cred­ited with play­ing a key role in de­vel­op­ing HSBC’S “World’s lo­cal bank” tagline, an­nounced in June last year that he would leave the com­pany but stay on un­til a suc­ces­sor was found. In Au­gust, Clark said in an in­ter­view that the bank’s po­si­tion­ing had be­come disin­gen­u­ous af­ter it be­gan cut­ting costs and ex­it­ing smaller mar­kets such as Thai­land. When he de­parts next week, Clark will be the lat­est in a line of se­nior mar­keters to leave HSBC over the past 18 months. HSBC parted com­pany with Amanda Ren­dle, global head of mar­ket­ing for com­mer­cial bank­ing, in De­cem­ber 2015 and Philip Mehl, EMEA chief mar­ket­ing of­fi­cer for re­tail bank­ing and wealth man­age­ment, in Novem­ber last year.

Last month, HSBC launched a cam­paign by J Wal­ter Thomp­son that con­tin­ued the nar­ra­tive about how the bank can help peo­ple’s lives with a story about a fa­ther sup­port­ing his daugh­ter’s swim­ming am­bi­tions. HSBC con­firmed the hire but de­clined to com­ment fur­ther.

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