Subaru in talks with cre­ative agen­cies

Campaign UK - - NEWS - By Omar Oakes

Subaru UK is talk­ing to agen­cies about its ad­ver­tis­ing re­quire­ments ahead of a pos­si­ble review.

In­ter­na­tional Mo­tors, part of the West Midlands-based IM Group that dis­trib­utes Subaru and Isuzu in the UK, has con­tacted shops di­rectly about the Subaru busi­ness. It is un­clear if a for­mal pitch process will fol­low.

Subaru UK has worked with Manch­ester cre­ative agency BJL since 2011, while Me­di­a­com Manch­ester han­dles me­dia. The brand spent less than £2m on UK me­dia last year.

Chris Hawken be­came Subaru and Isuzu UK mar­ket­ing di­rec­tor in De­cem­ber 2015. Hawken, who joined from Vaux­hall, has also held lead mar­ket­ing roles at Hyundai, Re­nault and Audi, and is cred­ited with turn­ing around the for­tunes of Skoda between 1998 and 2002.

An In­ter­na­tional Mo­tors spokes­woman de­nied that a for­mal review was un­der way.

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